Email marketing is a critical component of running a small business.
However, many small business owners encounter an interesting problem when building and managing their email lists.
Notably, they run out of ideas and then don't know what to write about.
Considering the above, we'll highlight a few ways to avoid having that issue in this post and present key strategies for success.
Accordingly, we'll discuss three email types you can repeatedly use to deliver desirable email content for your readers.
Let's begin.
1. The Mailbag Email
The mailbag email, also known as the Q&A, is an email type where users email you questions, and you then offer replies.
In other words, you pull their questions out of a "mailbag."
Considering this, if you aren't routinely receiving questions from your email list subscribers, you can hop on internet forum sites like Reddit and pull a few questions related to your niche.
You can then try answering these questions in your emails while encouraging subscribers to submit additional questions.
Above all, your readers will never tire of mailbag emails as long as you regularly answer relevant questions.
2. The Personal Story Email
The personal story email type offers a fantastic way for your email list subscribers to connect emotionally with and learn more about your business and brand.
With the above in mind, tell your recipients a personal story that carries energy, emotion, and a relevant lesson for your niche or market.
For example, if you run a website about stocks, you could consider recounting a story about how you once lost a significant sum of money in a short period or because of a bad trade.
You could also break down your mistakes in a way that turns the story into a lesson.
Considering this, take out a sheet of paper and brainstorm relevant stories in your life if you ever have trouble coming up with ideas or topics.
3. The How To Email
The how-to email type teaches your email list subscribers how to accomplish something.
With this in mind, after having managed an email list for a while, you'll likely encounter the problem of having discussed almost everything relevant to your niche.
Thus, you can try sending a "how to" email related to but not directly part of your niche.
For example, if you run a website in the internet marketing niche, instead of writing another email about traffic generation, you could try writing one highlighting ways to remain focused when working from home.
Alternatively, you could write an email suggesting ways to recover emotionally after running a failed website.
By all means, the possibilities for how-to email types are endless if you can think outside the box for a bit.
In Conclusion
As shown above, incorporating the three email types above can significantly improve your email marketing strategy.
Notably, users never get tired of receiving these email types because the content is dynamic and fresh.
It's just the framework that stays the same.
Consequently, you can use them repeatedly.
Hence, when grasping for email content ideas, try using one of these three types of emails to ignite your imagination.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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