Lead generation is critical to growing your small business revenue.
But you are likely already aware of this.
With this in mind, numerous email marketing and landing page software companies, such as GetResponse or LeadPages, feature opt-in forms that you can quickly integrate into your marketing plan to acquire email leads easily.
Even so, what strategies do you need to employ to acquire more leads with digital marketing?
What steps do you need to take?
Let's take a look below.
Build More Landing Pages
Studies suggest that increasing the number of landing pages and opt-in forms on your website and within your marketing plan leads to increased sales.
Considering this, you will often market the same product to different customer segments.
Hence, you should consider crafting a different landing page to target each customer segment.
Ultimately, this helps you more easily convince prospects to opt-in to your email list by presenting relevant messaging and content.
Optimize Your Landing Pages for Conversions
You must pay attention to the organization and design of your landing pages.
Specifically, keep the navigation simple and focus on a single point within each landing page.
In addition, optimizing your landing pages for search will help ensure that your ideal customer finds and sees them.
Utilize Chatbots or Virtual Assistants to Engage With Leads in Real-Time
Chatbot automation platforms like Manychat allow you to implement powerful yet inexpensive assistants that can interact with your prospects and leads.
Not to mention, customers often prefer talking to chatbots before calling or emailing.
Establish Yourself as a Thought Leader With Your Content
Publishing, curating, and sharing highly relevant content with your audience is an excellent way to establish yourself as an authority in your niche.
Accordingly, your audience members will likely sign up for your email list after engaging with quality content.
Implement a Referral Program
Implementing a referral program online is simple.
For example, multiple referral plugins are available if you operate a self-hosted WordPress website.
You can also find referral programs that offer points, cash, or prizes for recommendations.
Capture Customer Information via Gated Content
Gated content offers another excellent way to capture leads.
Hence, you can grant your site visitors access to a PDF download of your gated content in exchange for their email addresses.
Partner With Influencers
Social media platforms are a fantastic way to generate more leads for your small business.
For example, partnering with influencers with a proven track record can grant you access to audiences that are similar to your own.
With this in mind, seeking out and collaborating with dedicated influencers with small audiences is a budget-friendly way to get started.
Offer Free Assessments or Audits
Try setting up a landing page that offers free assessments, audits, or discovery calls.
Specifically, you can accomplish this by using AI chatbots or hiring virtual assistants.
It's your choice, and you can try testing both.
Write Share-Worthy Email Messages
Building and maintaining an email list allows you to market to your subscribers more personally and regularly.
With this in mind, when writing your email messages, try to figure out how to make them more sharable.
Pay for Online Advertisements
You should consider running digital advertising campaigns after setting up a dialed-in website and optimizing your social media accounts.
However, you must learn to target your audience correctly to avoid wasting your advertising spend.
Fortunately, you can always outsource this function to a specialized agency.
In Conclusion
Given the above points, obtaining more leads via online marketing isn't difficult.
Above all, the critical thing to remember is that you must incorporate multiple methods to attract more audience segments.
In the final analysis, successful lead generation requires mastering the correct techniques and seeking help when implementing more sophisticated and expensive ideas such as PPC advertising and chatbots.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
