Content is the king of online marketing and can do wonders for your small business and brand.
Notably, consistently producing well-optimized content helps drive traffic to your website and keeps your audience engaged.
However, creating content that converts well takes significant time and effort.
With the above in mind, in this post, you'll discover four simple, cost-effective ways to get content created for your small business if you lack the necessary time or energy to do it yourself.
Let's get started.
1. Purchase PLR Content
Among the quickest and easiest ways to get content for your business is to invest in PLR content.
Notably, PLR is done-for-you content that includes ready-made articles, reports, journals, social media posts, and eBooks that you can use instantly.
Additionally, when purchasing PLR content, you'll often receive additional components, including relevant keywords and images.
Be that as it may, it is best to run PLR content through a plagiarism checker and then significantly modify it to make it unique regardless of previous use or not.
Again, PLR content can save substantial time and effort and is an excellent way to create content for your business quickly.
2. Outsource Your Content Creation
Outsourcing via freelance platforms like Upwork or Fiverr is another popular way to get content created for your business.
You can also reach out to freelancers directly.
Accordingly, a quick Google search can help you find content creators capable of providing quality content for your website and social media channels.
By all means, outsourcing is an excellent way for small businesses to acquire affordable, professional-quality content.
Consequently, most companies today outsource some or all of their content creation needs to professional writers.
3. Add in-house Writers to Your Payroll
As mentioned, you must continuously create quality content for your small business.
Therefore, consider onboarding an in-house writer to focus solely on content creation.
Yet, hiring an employee is comparatively expensive when considering wages and benefits.
With the above in mind, remember that freelance writers often have numerous clients, whereas in-house writers produce content exclusively for your company.
Hence, this typically results in superior content since in-house writers have a better opportunity to learn the ins and outs of your small business and brand.
Regardless, you should evaluate the pros and cons to determine whether or not to outsource or hire an in-house writer.
After all, can your small business afford to pay another monthly wage or salary?
If not, outsourcing may be the better option until you can.
4. Employ AI Technology
Although relatively new, AI technology can handle various content-creation tasks.
Considering this, AI (artificial intelligence) is best used to create short-form content like advertisements or social media posts.
On the other hand, unique, quality long-form content is more complicated for AI software to produce.
That is to say, many AI tools paste and assemble information from multiple sources in a way that often results in poor readability and requires substantial editing.
Nevertheless, AI technology has tremendous potential for producing quality long-form content, but it isn't there yet.
In Conclusion
So, there you have it – four ways to get content created for your small business.
Notably, keeping up with social media, blogging, and video content creation can be overwhelming for a small business owner.
Yet, meeting the content requirements for your small business doesn't have to break the bank.
Furthermore, employing the above methods for creating content can facilitate the delivery of frequent, quality social media and website content to your audience.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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