Utilizing online advertising is essential for acquiring new customers and driving maximum profits for local businesses of all shapes and sizes.
With this in mind, the good news is that you can incorporate numerous advertising methods into your digital strategy; the bad news is that determining which approach best suits your business can be overwhelming.
Fortunately, with some guidance, you can cut through the clutter of digital advertising quickly and easily.
Above all, you'll gain the confidence to make your own decisions and find the strategies that work for you and your local business.
Thus, below, you'll discover five online advertising options to consider when promoting your local business.
1. Search engine ads
Most website traffic originates from search engines, so utilizing PPC search ads is logical and advantageous.
Yet, while Google is the largest source of traffic, it is worth placing paid search advertisements on other top search engines, including:
Above all, the key is determining where most user searches for your targeted keywords originate and then focusing your paid advertising campaigns on those platforms.
Moreover, setting up and maintaining paid advertisements is similar across the various search engines.
Thus, becoming proficient on Google, for example, means you'll also be able to run campaigns on other platforms quickly.
2. Social Media
Social media platforms offer another excellent option for advertising your local business online.
Like search engines, social media sites enable you to run advertisements that can generate substantial ROI via audience targeting capabilities.
For example, you can display ads to people you target based on demographics, including age, gender, location, and occupation.
However, paid ads are only one of many ways to advertise on social media, as creating a business page or profile offers your company free advertising.
Therefore, you can post engaging content and updates, communicate with customers, and even host competitions that can help generate new customers and followers via paid and organic traffic.
Again, social media offers many ways to expand your reach and advertise online.
So, now is the time to develop a solid online presence on multiple platforms if your business has yet to do so previously.
As a reference, LinkedIn, Facebook, Twitter, Snapchat, TikTok, YouTube, and Instagram are the leading social media platforms to place advertisements.
3. Reddit
Reddit has become one of the largest online forums in recent years, boasting millions of users while offering subcategories for practically every subject on the site.
Consequently, businesses have seen significant benefits when advertising their products and services on the platform.
By all means, among the best ways to advertise on Reddit is engaging with your ideal customers on subreddits, which are groups you can join to interact with other users.
Yet, it would be best if you aimed not to advertise your offers openly but to offer assistance and value to members by answering industry-related queries.
Notably, this process offers practical, free online advertising, though building a following on the platform will take time and effort.
4. Display ads
Few businesses consider using display ads to advertise their products and services, which means following this tip can place your business well ahead of most competitors.
Display ads specifically direct customers to your website after clicking on the ad.
However, display ads are most effective when shown on relevant websites, as placing advertisements on websites unrelated to your business will likely result in poor click-through rates and increased ad costs.
Moreover, you will typically need to pay for a display ad on a website, while some website owners may also request a small commission for each click you receive.
5. Video ads
Video ads are an excellent option for online advertising that consistently delivers strong results; in fact, video ads typically convert much better than standard text ads while helping you outshine competitors.
With this in mind, many businesses increasingly realize the benefits of video ads, while some are still hesitant and slowly adopting them into their standard practice.
Consequently, you'll be ahead of the competition by creating video advertising campaigns that can generate a massive return on investment.
In conclusion
Online advertising is a potent tool for any local business owner wanting to grow revenue.
Moreover, with the right strategy, it can yield huge profits.
So, take the time to research, test out different strategies, and, most of all, enjoy the process.
However, it is essential to remember that focusing on just one at a time rather than trying all the techniques mentioned simultaneously will help you test and deliver more effective advertising campaigns for your intended audience.
Regardless, as you'll see, the rewards of a successful campaign can be incredible.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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