Online advertising campaigns are essential for acquiring new customers and driving profits for local businesses of all sizes and industries.
Additionally, you can incorporate numerous advertising platforms and campaign types into your digital marketing strategy.
However, cutting through the clutter of digital advertising can prove overwhelming.
With this in mind, in this post, we'll discuss five online advertising options you can quickly and easily employ to promote your local business.
Let's get started.
1. PPC Search Ads
Most website traffic originates from search engines, so utilizing paid PPC search ads is logical and advantageous.
Considering this, while Google is the largest source of search engine traffic, you should experiment by testing PPC search advertisements on other top search engines, including:
Above all, determine where most user searches for your targeted keywords originate and then focus your paid advertising campaigns on those platforms.
Fortunately, setting up and maintaining paid advertisements is similar across various search engines.
Hence, becoming proficient on Google, for example, means you can run ad campaigns on other platforms quickly and easily.
2. Social Media Advertisements
Social media channels offer another excellent option when advertising your local business online.
Like search engines, social media sites enable you to run targeted advertisements that can yield substantial ROI.
For example, you can target and display your ads to people based on demographics, including age, gender, location, and occupation.
Yet, in addition to paid advertising campaigns, you can create and then post regularly to pages or profiles on social media platforms to generate free organic advertising.
With the above in mind, posting engaging content and updates, communicating with customers, and hosting competitions can help capture new prospects and followers via paid and organic traffic.
That is to say, social media offers multiple ways to expand your reach and advertise online.
Consequently, set up profiles and ad campaigns on channels like Facebook, Instagram, and TikTok if you have yet to do so.
3. Online Forum Advertising
Reddit has become one of the largest online forums in recent years.
Notably, it boasts millions of users and offers subcategories for practically every topic on the site.
Accordingly, many businesses have significantly benefited from advertising their products and services on Reddit.
By all means, among the best ways to advertise on Reddit is engaging with your ideal customers on subreddits, which are groups you can join to interact with other users.
Nonetheless, instead of directly advertising your offers, try delivering assistance and value to members by answering industry-related queries.
Notably, this process results in free online advertising, though building a following on the platform will take time, consistency, and effort.
4. Display Advertisements
Few businesses consider using display ads to market their products and services.
Thus, utilizing them can place your business well ahead of most competitors.
Considering this, display ads direct users to your website after clicking on the ad.
Above all, you should display ads on websites relevant to your business, or you will experience poor click-through rates and increased ad costs.
5. Video Advertisements
Video ads are an excellent online advertising option as they often convert better than standard text ads.
Accordingly, businesses are increasingly realizing the benefits of online video advertising, although some are still hesitant or are only slowly adopting them into their standard advertising strategy.
Therefore, creating video advertising campaigns will place you well ahead of the competition.
In Conclusion
In the final analysis, online advertising is a potent, must-use tool for any local business owner wanting to increase revenue and grow their brand.
To be sure, it can yield huge profits.
So, take the time to research and test different strategies.
As you'll see, the rewards of a successful campaign can be incredible.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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