Creating an in-depth lead-generation report is the gold standard for evaluating the performance of your current lead-generation efforts and strategy.
In other words, a lead-generation report allows you to determine what works and what doesn't.
Considering the above, in this post, you'll learn everything necessary to create a lead generation report for your business.
Let's begin.
What is a Lead Generation Report?
A lead generation report analyzes the following for your small business:
- The number of leads you acquired during a set period
- How quickly you responded to those leads
- The conversion rate of your leads
For example, you can create lead-generation reports for pay-per-click and social media advertising campaigns.
Accordingly, once you have sufficient information, you can more easily fine-tune your lead generation strategy for better results.
It is worth noting that marketers, salespeople, and lead managers regularly rely on lead generation reports.
How Do You Create a Lead Generation Report?
To begin, you must consider what type of lead generation report to create.
For example, do you need to analyze your email marketing, PPC advertising, or social media marketing campaigns?
Regardless, some guidelines are listed below.
Step 1: Consider Using a Specialist Template
Creating a lead generation report can be complex when analyzing many leads.
Consequently, many businesses employ platforms that offer templates to save time and make lead analysis more manageable.
Considering this, you can find free templates online; however, purchasing premium software is usually better.
Step 2: Determine What Information You Should Track
Regardless of whether you are creating the lead generation report yourself or using a specialized template, you should identify what information you wish to track.
Notably, some of the metrics you can analyze in a lead generation report include:
- The total number of leads that came in
- The lead conversion rate
- The cost of conversions
- The follow-up time on conversions
So, take some time to create a list of the most important metrics you'll need to track.
Step 3: Create an Excel Spreadsheet
If you decide against using a specialized template, the easiest way to create your lead generation report is with an Microsoft Excel Spreadsheet.
First, you'll need to insert each metric into the spreadsheet.
Then, to monitor results, you'll want to use CRM (Customer Relationship Management) or PPC (Pay-Per-Click) analysis.
Finally, you can then enter the results into the spreadsheet.
Above all, this manual method of reporting takes significant time and effort.
Therefore, investing in automated reporting tools is likely worth the added expense.
Step 4: Bring All of Your Lead-generation Efforts Together
You'll need to consolidate your email marketing, social media marketing, and PPC advertising campaigns into your lead generation report to determine the effectiveness of your lead generation strategy.
Step 5: Analyze Your Results
The final step regarding your lead generation report is to analyze the results by asking yourself:
- What channels are your leads coming from?
- How many converted into customers?
- Which platforms delivered the best results?
- How long did it take you or your team to respond to leads?
- How well are each of your lead generation strategies working?
Again, take time to analyze the results, and consider investing in professional software instead of doing it manually.
Above all, accuracy is necessary to gain the benefits of lead generation reporting.
Remember, this can prove difficult when you are new to report analysis.
In Conclusion
In summary, lead generation reports are crucial for delivering insights into the performance of your marketing campaigns and identifying areas that need improvement.
Furthermore, though you can track your results weekly, monthly, or quarterly, the more frequently you analyze your results, the better you can refine your lead generation strategy.
Remember, creating a lead generation report is not just a way to track results but a key component to success for your small business.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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