Running a business is hard work.
Be that as it may, building a strong social media presence is critical for marketing your offers and growing your sales.
With this in mind, social media platforms offer a unique opportunity to reach millions of prospects within targeted audiences.
However, you must frequently post, sometimes multiple times per day, depending on the platform, to achieve meaningful results from your social posting efforts.
Fortunately, automation software is readily available and is the key to managing the significant number of posts required for success on social media.
Considering the above, in this post, we'll show you five ways to leverage automation to help your small business receive maximum benefit from social media platforms.
Are you ready?
Let's get started.
1. Set Your Blog Posts to Post to Your Social Media Accounts Automatically
Automating your RSS feed so your blog posts automatically post to your social media accounts via RSS updates will increase your efficiency.
Admittedly, creating a batch of blog posts in advance and then scheduling them to publish on your social media accounts at future dates and times requires upfront effort.
Regardless, it will free up precious time to connect with your customers in the future.
2. Add a Chatbot to Your Social Media Accounts
Creating and posting content to your social media accounts is the bare minimum.
In other words, your ultimate goal is to connect and engage with your audience on social media.
Considering this, even though your social media accounts can market your business 24/7, maintaining that same type of availability for answering customer messages and questions is paramount.
And this can prove challenging.
Fortunately, implementing a chatbot within your social media accounts can help reduce your chances of missing potential sales.
Moreover, creating and setting up a chatbot is quicker and easier than you might think.
Above all, it can engage and interact with your customers on days and times when you and your staff are unavailable.
3. Purchase PLR to Get Automatic Content
PLR providers are an excellent source for instant, well-converting social media content.
Notably, you can purchase a pack of PLR or done-for-you blog posts
and instantly use snippets from those posts as social media content.
4. Invest in a Tool to Automate Social Posting
Finding the time necessary to post on social media regularly is an issue many small business owners face.
Not to mention that all platforms are different.
Nonetheless, most require daily posting to achieve meaningful results from your marketing efforts.
Above all, this can prove challenging when you have a business to run.
Fortunately, numerous automation tools with product-specific features, options, and pricing plans exist in the marketplace.
Considering the above, Hootsuite, Tailwind, ContentStudio, Buffer, and SocialPilot are among the best and most popular.
With this in mind, researching and reading reviews will improve your chances of choosing the best tool for your small business.
5. Determine the Best Times to Post
When posting on social media, you should note specific days, times, and types of content that receive the most engagement and interaction.
Luckily, all social media platforms have analytics tools that you can utilize to measure the performance of your marketing efforts.
Accordingly, they will give you an idea of the types of content and posting frequency that work best for your business.
Thus, you should familiarize yourself with how they work and use them to improve your posts.
In Conclusion
As shown above, when used correctly, social media automation can help free up valuable time for managing other core business functions.
Nonetheless, some manual work is still required.
Considering the above, remember to interact regularly with those who like and comment on your posts.
By all means, this will help build trust and cultivate more personal relationships with your audience.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
