Running a business is hard work.
Yet, building a robust social media presence is critical to effectively market and grow your business since these platforms offer a unique opportunity to reach millions of potential customers within targeted local and national audiences.
However, you must frequently post, sometimes multiple times per day, depending on the platform, to achieve solid results from your social media accounts.
Fortunately, automation is readily available and is the key to managing the significant number of posts required to succeed on social media.
In this post, we'll show you five ways to leverage automation to help grow your business, drive more engagement on social media, and get more out of your time without sacrificing quality.
1. Set blogs to post to your social media accounts automatically
You should automate your RSS feed if you have yet to do so.
With this in mind, setting your blogs to post to your social media accounts via RSS updates saves significant time and effort as it automatically markets your content on your social media channels.
To be sure, creating a batch of blog posts in advance and then scheduling them to publish and post at future dates to your social media accounts requires upfront effort but will free up precious time to connect with your customers in the future.
2. Consider adding a chatbot to your channel
Creating and posting content to your social media accounts is a necessary minimum; however, connecting and engaging with your channel visitors and customers is paramount for success.
Moreover, even though social media platforms can effectively market your business 24 hours a day, you must maintain 24/7 availability for answering customer messages and questions.
And this can prove challenging.
Fortunately, setting up and implementing a chatbot within your social media accounts can help ensure you avoid missing potential sales.
Additionally, creating and setting up a chatbot is quicker and more straightforward than you think, and it can help interact and engage with your customers on days and times when you and your staff are unavailable.
3. Use PLR to get automatic content
PLR providers are an ideal source for instant, well-converting social media content.
Notably, PLR, or done for content, lets you take snippets you can use for content on your social channels.
For example, you can purchase a pack of blog posts and then use snippets from those posts when marketing to your audience.
Likewise, another fantastic thing about opting for PLR is that it gives you numerous posts you can utilize almost instantly.
4. Invest in a tool to automate social posting
The primary issue faced by small businesses when building a social media presence is finding and designating the necessary time for regular posting.
Again, all platforms are different; still, most require daily posting to achieve meaningful results from your marketing efforts.
Above all, this can be challenging when you have a business to run.
Consequently, automation tools are an excellent investment if you wish to avoid hiring someone to run your social media channels.
Fortunately, numerous automation tools exist in the marketplace, each with product-specific features, options, and pricing plans.
Specifically, Hootsuite, Tailwind, ContentStudio, Buffer, and SocialPilot are among the best and most popular.
Nonetheless, it is crucial to research and read reviews before investing in a tool to ensure you choose the best available for your business.
5. Figure out the best time to post
As you begin posting on social media, you should note specific days and times when you receive the most engagement and interaction with your posts and content.
With this in mind, proper tracking and analytics will give you a good idea of the types of content and posting frequency that work best for your business.
Accordingly, your engagement rates will likely skyrocket after finetuning and optimizing your strategy.
Fortunately, all social media platforms have analytics tools that you can use to determine the performance of your marketing efforts.
Thus, you should familiarize yourself with how they work and use them to improve your posts.
In conclusion
As shown above, when used correctly, social media automation is a powerful tool to help free up valuable time for running and managing other core business functions.
Nonetheless, while automation is invaluable, some manual work is required.
Remember to interact regularly with those who like and comment on your posts, as engagement helps build trust and develops more personal relationships with your customers while increasing conversions.
Talk Soon,
Erik
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