Like all social networks, TikTok started as a place to connect with friends and family.
However, it has morphed into one of the leading social media platforms in recent years.
Furthermore, small businesses now use TikTok to help expand their reach and attract new leads.
With this in mind, you may wonder which topics to emphasize and where to focus your efforts when marketing your business and joining the TikTok trend.
In other words, what types of content should you post, and how can you find the best ideas?
Considering the above, we'll cover five ways to determine the best TikTok video topics for your small business in this post.
1. Take Note of What Your Competitors Are Doing
Among the quickest and easiest ways to develop appropriate TikTok video topics for your small business is to look up your competitors on the platform and ask yourself:
- What types of content are they producing?
- Which topics are receiving the most engagement?
- Are there any topics that yield little engagement or response?
To be sure, seeing what your competitors are doing can give you a good idea of things to focus on and avoid when developing your content ideas on TikTok.
2. Follow the Latest Trends
Checking out the latest trending topics helps ensure you create content for TikTok that your audience will love.
Notably, these are the topics that users are most interested in now.
To emphasize, you will naturally receive more traffic to your content by searching trending topics and posting related videos.
With this in mind, you can visit the Discover tab or follow the hashtag #trendalert to view videos related to current trends.
Above all, many TikTok users utilize this hashtag to promote the latest trends.
Considering the above, once you have a list of current trends, you should determine which ones best relate to your business and ensure that your video is relevant to the current trend.
If it is, you will likely receive positive results.
3. Deliver Value to Your Audience
The best TikTok video topics for businesses are those that provide value to their audience.
Specifically, many companies see great results when posting how-to videos that show their audience how to solve their problems or issues.
After all, establishing that you can help solve your audience's problems will increase their likelihood of wanting to do business with your brand.
Again, make sure the content is something related to your business.
4. Personalize Your Content
Consumers naturally desire a more personalized experience when choosing brands to follow and interact with.
That is, they want to learn more about you and your business.
Accordingly, there are multiple types of unique content you can produce as a small business, including:
- Behind-the-scenes
- Order packaging
- Meet the team
- Pet-related content
For example, introducing your team via behind-the-scenes videos can build trust and engagement by giving customers a look inside your business.
Hence, adding personality to your TikTok videos helps your audience get to know you.
5. Seek Local Community Projects
Focusing on community projects is a fantastic way to generate a larger audience on TikTok or any social media platform.
After all, consumers prefer following and purchasing from brands that actively support and help out in their local communities.
Thus, look at what community projects are running, then see if you can occupy a gap in the market.
At the same time, consider the causes you are most passionate about and then create a video to discuss the project and highlight how your business supports it.
In Conclusion
In the final analysis, creating content your viewers will enjoy on TikTok takes time and effort.
Regardless, using the abovementioned techniques should translate to more website visitors and increased sales.
Additionally, understanding your audience's interests and leveraging current trends can help you choose appropriate topics for your business.
When done correctly, TikTok marketing can prove invaluable for businesses.
So, get creative and watch your business soar!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
