Email marketing has been popular for decades and can work wonders for helping your small business remain competitive and reach a wider audience when done regularly.
To be sure, a monthly email newsletter can help you achieve your goals.
On the other hand, failure to remain connected with your customers by implementing a monthly email newsletter for your small business could cost you significant sales opportunities.
With this in mind, in this post, we'll cover six benefits for small businesses to incorporate a monthly email newsletter that will apply whether you're a fledgling start-up or a veteran entrepreneur.
Read on.
1. Connecting with a broader audience
Regularly delivering email newsletters helps you reach a much wider audience since most people have email addresses.
In addition, people tend to trust emails more than social media posts.
Not to mention, like social media posts, you can schedule email messages to deliver on certain days and times; however, they typically have a longer life span and are easier to create when done correctly.
Equally important, most customers prefer receiving email communication, so giving them this option will help you access a broader audience.
2. Building up authority and credibility
Building authority and credibility within your industry or niche is a fantastic way to increase sales.
And, by all means, email newsletters efficiently and effectively accomplish this.
With this in mind, you can use the newsletter to provide tips and advice that address your customer's pain points, demonstrate your knowledge within the industry, and provide valuable content your audience desires.
To be sure, consistently delivering practical information will improve your credibility and show customers that you are a subject matter expert.
Accordingly, they will turn to you rather than your competitors whenever they have questions or need help solving a particular problem.
3. Increasing web traffic with a monthly email newsletter
Increasing web traffic is a common goal for most businesses today since the more traffic you get to your site, the more conversions you will make.
It is important to remember that increased web traffic can also help your site rank better on search engine platforms like Google, Bing, and Yahoo since these search engines love and frequently prioritize websites that consistently deliver helpful information and attract larger audiences.
Yet, the key to receiving increased web traffic via email newsletters is to make them as informative as possible.
However, you can also periodically advertise new products and special discounts you are currently running by providing links to your website that customers can easily follow.
4. Increasing sales via monthly email newsletter
With email newsletters, you can increase your revenue with minimal effort.
Again, producing helpful, relevant content your audience loves is crucial to significantly increase sales performance, as building trust encourages customers to purchase.
Moreover, you can also use clever tactics such as offering your email subscribers unique discounts since exclusive offers automatically make people want to take advantage of them.
5. Boosting your content marketing strategy
Content marketing is a necessary component every small business should employ, as it helps spread awareness of your brand while attracting and retaining customers.
However, content marketing can be challenging since creating, publishing, and promoting your content takes significant consistency and effort.
Fortunately, email newsletters deliver content straight to subscriber inboxes.
With this in mind, getting your message in front of your customers increases the effectiveness of your messaging.
Notably, highlighting new blog posts on your site or directing subscribers to your social media accounts and profiles are just a few options for your newsletter content.
6. Keeping customers engaged with a monthly email newsletter
Attracting new customers is essential in business; however, you must also pay attention to your existing ones.
Equally important, it is essential to remember that repeat customers account for the majority of revenue in most companies.
Correspondingly, existing customers provide stability in cash flow while typically spending more than new customers.
Therefore, sending out regular newsletters will keep your customers engaged with your business and your products and services firmly in their minds.
In conclusion
As shown above, there are many benefits for small businesses to incorporate a monthly email newsletter.
Even small businesses that operate primarily offline can benefit from communicating with their subscribers and customer base via email.
Given these points, now is the time to incorporate regular monthly email newsletters into your marketing strategy if you have yet to do so.
Fortunately, you can find lots of information online to help you craft the perfect newsletter or outsource creation to a writer.
So, leave your customers wanting more by creating a compelling monthly email newsletter today – you won't regret it!
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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