Attracting prospects and customers is often challenging for local businesses.
Consequently, it's best to incorporate online and offline marketing methods to maximize your potential to reach and engage your local audience.
To emphasize, your competitors are likely using both, which makes achieving positive results even more challenging.
Yet, by employing creativity in your approach and thinking outside the box, you can successfully reach your local audience in ways you might not have considered.
With the above in mind, this post will cover six methods to think outside the box when reaching your local audience.
Let's begin.
1. Co-sponsor Local Events
Co-sponsoring events is an excellent way to reach your local audience that competitors often overlook.
Of course, sponsoring a local event is preferable; however, co-sponsoring an event is budget-friendly and still results in valuable exposure for your local business and brand.
Above all, co-sponsoring an event offers you the same platform as larger businesses when marketing your offers.
Hence, search for local events relevant to your company and choose one to sponsor.
2. Enhance Your Website Design
Optimizing your website can significantly impact your total number of conversions.
Thus, review your existing site and ensure that it delivers a positive user experience and features converting copy.
By all means, the better your website, the more revenue it will likely generate for your local business.
Considering this, ensure you adequately market your website after designing, editing, and publishing your content.
3. Don't Neglect SEO
People mistakenly believe that SEO only benefits national and international businesses that are larger in scale.
Yet, in reality, it can prove more effective for local businesses.
That is to say, when used alongside your social media accounts, an SEO-optimized website and blog makes it much easier for prospects to find your local business organically.
In addition, the fantastic thing about local SEO is that location-based keywords have a different level of competition, which means you'll be able to more easily attract your ideal audience than if you were advertising globally.
4. Engage With Consumers
When done correctly, engagement is a highly effective tool to help attract and retain more customers.
Yet, engagement goes far beyond responding to messages and complaints.
It also means encouraging your fans and followers to share your content.
With this in mind, social media platforms are among the best places to focus your marketing efforts since you can post shareable content and directly engage with customers on your account pages and profiles.
Accordingly, your audience will share your posts with everyone they know if they love your content.
So, think about the type of content your audience desires and then deliver it to them on social media.
5. Consider a Loyalty Program
Many top businesses employ loyalty programs like points-based schemes to encourage customers to purchase repeatedly.
Accordingly, the more they spend, the more they earn points they can swap for rewards.
Consequently, customers feel they get something for free despite spending more money.
6. Remember to Utilize Offline Marketing Methods
Thus far, we have primarily focused on online marketing tactics; however, you should also include offline methods within your marketing strategy.
To emphasize, bus billboards, flyers, newspaper advertisements, and radio ads can strengthen your marketing campaigns and allow you to target and reach a much wider audience.
In Conclusion
As shown above, businesses should think outside of the box when striving to reach their local audience.
Notably, doing so can help you outshine your competitors by targeting and introducing your brand to prospects your competitors haven't reached.
So, get started today.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
