Social media can be a powerful tool for building brand awareness that attracts new customers.
However, achieving meaningful results takes time and consistent effort.
Fortunately, creating and testing different types of posts can help you quickly improve your social posting results.
Considering the above, this post will present six types of social media posts you can share to help grow your business.
Let's dive in.
1. A Post Series
Sharing a post series can help build engagement with your audience and followers.
Accordingly, you can create a daily, weekly, or monthly post series that generates interest and keeps your audience returning regularly.
For example, you can try posting a helpful tip each Monday that makes your customers' lives easier.
Above all, consider the needs of your audience and then brainstorm ways to provide it in a series of posts.
2. Blog Posts, Guides, and Articles
Typically, you think of shorter captions when planning social media posts.
However, you can also post long-form content on some social media platforms.
Notably, sites like Facebook and LinkedIn allow you to post blog articles, how-to posts, reviews, and guides.
To emphasize, publishing these valuable post types will differentiate your brand and help establish you as an authority in your niche.
3. Engagement Posts
Engagement-style posts are among the most frequently used by businesses.
Yet, they aren't used to promote your business or offers.
Instead, they aim to intrigue and excite your audience.
With this in mind, ask your audience questions, request feedback, or encourage post sharing when creating engagement posts.
4. Blog Promotion Posts
Blog posts are excellent for retaining customers and attracting a wider audience.
Hence, you can post to let your followers know you have a new blog article on your site by providing a snippet and link to the content.
Ultimately, strategic use of blog promotion posts can help increase traffic to your website and blog.
5. Image or Video Posts
Images and videos are typically more effective than standard written content on social media.
For one thing, images are great for breaking up content and are readily available.
Likewise, video posts are easier to consume than written text content.
In addition, images and videos allow you to add personality to your brand and social accounts.
6. Competitions and Giveaways
Hosting a contest or giveaway is a surefire way to increase brand awareness.
Not only do people love competitions and giveaways, but they also generate excitement that encourages people to like, share, and comment on your posts.
Furthermore, you don't have to give away anything expensive.
Instead, you can offer a simple gift card or discount on your services.
In Conclusion
In general, you should test each of the above six post types when implementing your social posting strategy.
After all, each post type serves different purposes and delivers unique benefits.
Be that as it may, they all help communicate your message, build brand awareness, and strengthen relationships.
Above all, researching your audience before posting will give you a better idea of which types will and won't work for your business and strategy.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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