Email marketing is critical for successfully growing a small business.
Above all, effective email marketing campaigns help small business owners convert leads into sales and encourage repeat purchases.
With this in mind, building an email list can feel overwhelming, but the process is more straightforward than you might think.
Considering this, we'll highlight six simple but effective ways small business owners can quickly and efficiently build their email list in this post.
Let's get started!
1. Create a Popup Form
Popup forms have gained a bad reputation in recent years.
Nonetheless, they are highly effective for building an email list when done correctly.
For example, timed popups, which quickly display after visitors land on your website, are excellent for encouraging email sign-ups.
Likewise, you can set popups to display when visitors attempt to exit your website.
Regardless, remember to avoid being overly promotional when creating popup forms.
Instead, keep them short and sweet while enticing people to sign up for your email list.
2. Utilize a Call to Action
You should feature a call to action on each blog post and landing page you publish.
And you must regularly promote them.
However, to avoid being spammy, make sure your call to action coincides with relevant content.
3. Never Purchase an Email List
The most critical tip for building an email list is to avoid buying one!
Considering this, it can be tempting to save time and effort by purchasing an email list; however, it will almost certainly prove harmful to your domain reputation and small business.
Above all, you must have permission from recipients before you begin sending them emails.
Accordingly, emailing people who haven't subscribed to your list could significantly violate GDPR and CAN-SPAM Act regulations.
Remember, the best email lists are those built organically and authentically.
4. Create Social Media Advertising Campaigns
Social media ads can help you easily target, reach, and attract new leads for your email list.
For example, setting up and running a Facebook Lead Ads campaign makes it quick and easy for users on the platform to opt into your email list.
5. Build an Opt-in Form
As previously noted, you must have consent before sending emails to recipients.
Fortunately, creating an opt-in form makes this an easy process.
Moreover, integrating your opt-in form into your website lets site visitors quickly and easily input their email addresses to sign up for your email list.
Not to mention, opt-in forms are easy to create, but you can outsource if desired.
6. Offer an Incentive for Your Email List Subscribers
Offering an incentive or lead magnet is undoubtedly the best way to build an email list since people are more likely to sign up when receiving something of value.
Considering this, common incentives include free eBooks, checklists, whitepapers, mindmaps, and opt-in reports.
Additionally, you can offer exclusive discounts on products and services for your email list subscribers.
In Conclusion
In the final analysis, building an email list for your small business is necessary for expanding your customer base and sales.
Considering this, organically building an email list can be time-consuming and a long-term process.
However, implementing the tips above should make the process more manageable.
Regardless, remember to deliver content that addresses the interests and solves the needs of your target audience.
So what are you waiting for?
Start building your email list, connecting with your target audience, and growing your small business today.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
