Content marketing has become increasingly important for small business owners looking to convert prospects to customers.
Accordingly, content marketing helps drive traffic to your website and social channels; however, there are numerous mistakes you should avoid during the content creation process.
Considering the above, this post will discuss six powerful ways small businesses use content marketing to build relationships with their prospects and expand their audience.
Let's get started!
1. Publish Regular Content on Your Blog
Blogging is among the best ways to attract new customers to your website.
Consequently, many successful small business owners publish, optimize, and regularly update blog posts.
Correspondingly, websites that maintain a blog often have more indexed pages than websites without.
Therefore, frequently publishing valuable content on your blog improves your search engine rankings, which leads to more people seeing your content and discovering your business.
Ultimately, this usually results in increased conversions.
2. Produce In-Depth Content
Make sure your content is as in-depth and helpful as possible.
Yet, you should avoid fluff by including only necessary information.
With this in mind, search engines like Google and Bing LOVE valuable, long-form content.
More importantly, so do your customers.
Again, ensuring your content is extensively researched, engaging, and informative will encourage more shares, increase conversions, and help grow your small business.
3. Research and Select Appropriate Keywords
Conducting keyword research and incorporating targeted keywords into your content is critical for implementing a successful SEO strategy that increases your visibility on search engines and drives visitors to your website.
4. Produce Sharable Content
When creating content, ensure it is as helpful and shareable as possible.
For example, consumers enjoy content that contradicts popular opinions.
Likewise, emotional content is also highly shareable.
Above all, shareable content is well-written and includes relevant images, infographics, and bullet points.
Considering this, think about the content that you like to share.
What makes you share it, and how can you produce similar content when marketing your small business?
5. Emphasize Quality Over Quantity
As previously mentioned, you must publish content regularly.
Nonetheless, be sure to prioritize quality over quantity.
That is, ensure every piece of content you create is impressive and relevant.
In addition, investing in pre-written, ready-to-publish PLR content will save time and help you avoid mistakes that result from rushing the content creation process.
6. Include a Call to Action
Each content piece you create should have a specific call to action or CTA.
Nonetheless, you should frequently test and experiment with various CTAs, including those that
- Encourage email sign-ups
- Ask readers to share your content
- Encourage readers to make a purchase
Again, regardless of the focus of your content, adding a call to action at the end ensures that people who engage with it will understand what to do next.
In Conclusion
As shown above, when used correctly, content marketing is a powerful tool for helping small businesses build credibility, expand their audience, and grow revenue.
So, if you haven't already, implement an appropriate strategy and begin publishing that next-level content today.
Talk Soon,
Erik
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