Email marketing delivers a highly effective way for small businesses to nurture customer relationships.
However, knowing where to start can prove challenging.
Fortunately, employing simple methods can help speed up processes that ensure success.
That is to say, you don't have to be a marketing guru to get started and achieve positive results from email marketing.
And this post will prove that.
Considering the above, we'll look at the seven best ways to get started with email marketing below.
Let's begin.
1. Choose Your Goals
Achieving favorable results via email marketing campaigns requires setting appropriate goals for your small business.
With this in mind, common email marketing goals for small businesses include:
- Converting leads into customers
- Raising brand awareness
- Building trust and loyalty
- Increasing the number of attendees at your event
Again, you must narrow your focus and implement appropriate goals for your small business to succeed with email marketing.
2. Build Your Email List
Regarding email marketing, your primary goal is to acquire as many targeted subscribers as possible.
Above all, email marketing is essentially a numbers game.
Thus, the larger your list of engaged subscribers, the better.
Yet, utilizing opt-in forms and receiving consent before emailing recipients is paramount.
Accordingly, failure to do so could land your small business in significant legal trouble.
Fortunately, offering a lead magnet like a free guide, eBook, or checklist is a legitimate and highly effective way to help generate a wave of new subscribers.
3. Select an Email Marketing Service Provider
Email marketing requires considerable time and effort.
Therefore, you will likely need to utilize an email marketing service provider (EMSP).
Considering this, numerous companies exist in the marketplace, so it is best to compare pricing and plans before deciding.
In addition, when choosing an email marketing service, consider your audience size and the features necessary for your small business.
Given these points, the right EMSP can help streamline your email marketing efforts by automatically creating and sending attractive emails while tracking critical marketing data.
4. Create Valuable Content
After determining your goals, choosing your email marketing service provider, and building your list, it's time to create, publish, and send valuable content your audience will enjoy.
Nonetheless, crafting quality email content can take significant time and effort.
Hence, investing in done-for-you content, hiring freelancers, or employing an AI tool can give you a solid head start on your email marketing campaigns.
5. Add a Compelling Call to Action
Delivering awesome content to your email list subscribers means little without placing a relevant and compelling call to action at the end.
Notably, a call to action (CTA) directs and persuades the reader to take one specific action, such as purchasing a product, downloading a free lead magnet, or creating an online booking.
Remember, regardless of your end goal, a compelling call to action will help you achieve it.
6. Email Personalization
Personalization is critical in email marketing since it makes subscribers feel valued and appreciated.
To be sure, the more personalized your emails are, the better your results will be.
Considering this, you should include the subscriber's first name at a minimum.
After all, huge online stores like Amazon achieve massive sales by sending personalized emails based on customer purchase history or activity.
7. Track and Monitor Your Emails
Tracking and monitoring your emails is the final yet crucial step for achieving superior email marketing campaign performance.
Accordingly, you should determine dates and times of delivery within your chosen EMSP and then track and monitor your results to begin optimizing your campaigns.
For example, determining the click-through and email open rates will provide valuable insights when deciding what works best and what doesn't.
In Conclusion
In the final analysis, email marketing is a surefire way to communicate with your customers, drive leads, and increase your ROI.
Moreover, implementing these steps into your email marketing strategy can help cultivate loyal, engaged subscribers and ensure more successful campaigns.
So, start employing these email marketing initiatives to catapult your small business to the next level.
Get started today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
