Email marketing is a highly effective channel for small businesses to enhance marketing efforts by building customer relationships.
With this in mind, email marketing campaigns are vital to generating leads, driving conversions, and encouraging customer loyalty.
However, knowing where to start can prove difficult for those lacking experience.
Fortunately, relatively simple methods exist to help speed up processes and ensure successful email marketing campaigns.
That is to say, you don't have to be a marketing guru to get started and succeed with email marketing, and this article will prove that.
Thus, below, we'll look at the seven best ways to get started with email marketing.
1. Determine your goals
Achieving positive results with email marketing requires first determining your small business goals.
Notably, common goals of email marketing include the following:
- Converting leads into customers
- Raising brand awareness
- Building trust and loyalty
- Increasing the number of attendees at your event
Again, narrow your focus by determining and implementing your particular goals within your email marketing campaigns.
2. Build up your list
Your primary goal should be to acquire as many targeted subscribers as possible.
Yet, it is essential to remember that email marketing campaigns must have a list of subscribers who previously opted in to be successful.
Additionally, email marketing is a numbers game.
Thus, the bigger your list, the more effective your email campaigns will be.
Again, you need permission to email all recipients, including email addresses collected from current and previous customers.
After all, failure to properly utilize opt-in forms and receive consent could land your small business in significant legal trouble.
Fortunately, offering a lead magnet such as a free guide, eBook, or checklist to entice new subscribers is a fantastic way to grow your email list legitimately.
3. Choose the right provider to get started with email marketing
Email marketing requires substantial time and effort; therefore, you will likely need to utilize an email marketing service provider (EMSP).
Be that as it may, numerous companies exist in the marketplace, so it is best to compare pricing and plans when deciding.
Specifically, when choosing a provider, consider your audience size and the necessary features for your small business.
To be sure, the right EMSP will help you automatically create and send stunning emails while tracking critical marketing data.
4. Create helpful content
After determining your goals, choosing your email marketing service provider, and building your list, it's time to create and deliver valuable content your audience will enjoy reading.
However, crafting email content can take significant time and effort.
So, consider investing in done-for-you content or hiring a freelance writer if you need assistance.
Undoubtedly, a batch of readily available emails will give you a head start on your marketing campaigns.
5. Add a call to action
Publishing and sending awesome content will deliver few results without placing a relevant and compelling call to action at the end.
In particular, a call to action (CTA) directs and persuades the reader to take one specific action, such as purchasing a product, downloading a free lead magnet, or creating an online booking.
Regardless of your end goal, a compelling call to action will help you achieve it.
6. Personalize your emails
Personalization is critical in email marketing as it makes customers feel valued and appreciated.
Above all, you should include the customer's first name at a minimum.
To be sure, the more personalized your emails are, the better your results will be.
Correspondingly, huge online stores like Amazon achieve massive sales by sending personalized emails based on customer purchase history or activity.
7. Send and monitor your emails
Sending and monitoring your emails is the final yet crucial step for superior email marketing campaign performance.
Accordingly, you should determine your dates and times of delivery within your chosen EMSP and then track and monitor your results to begin optimizing your campaigns.
For example, determining the click-through and email open rates will provide valuable insights when deciding what works best and what doesn't.
In conclusion
In the final analysis, email marketing is a surefire way to communicate with your customers, drive leads, and increase your ROI.
Moreover, implementing these steps into your email marketing strategy will help gain the trust of your subscribers, foster loyalty, and ensure more successful campaigns.
In short, email marketing can help catapult your small business to the next level.
Moreover, having tools and strategies to help review data, metrics, and your performance over time will help you optimize your campaigns.
So, get started now and take charge of your email marketing initiatives.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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