Creating a monthly email newsletter is among the most effective ways to reach prospects, grow your audience, and increase sales.
And, by all means, email marketing shows no signs of slowing down.
Additionally, unlike most other digital marketing channels, you own your email list.
With the above in mind, here are seven reasons to create a monthly email newsletter and how it can help your business reach its goals.
1. A Monthly Email Newsletter Helps Foster Relationships
Building a relationship with your audience encourages loyalty and ongoing purchases.
Considering this, monthly email newsletters help educate your audience, offer solutions to their problems, and update them on your new offers.
Ultimately, this results in increased trust in your business.
2. You Retain Access to Your Customers
Social media platforms are fantastic marketing channels.
However, you can quickly lose your entire audience at any point and without notice.
That is to say, policy or terms of service changes can negate the hard work and effort put forth into building and engaging audiences on your social media accounts.
Additionally, flagged paid advertising campaigns and account bans aren't uncommon.
Yet, with email marketing, you won't need to rely upon third-party platforms when messaging your email list recipients.
Again, you retain ownership of your list.
3. Email Newsletters Are an Affordable Marketing Tool
Monthly email newsletters are a highly affordable marketing option for small, local businesses that often lack sizeable marketing budgets.
Not to mention, creating them yourself results in additional savings.
Nonetheless, business owners who lack the time or skills can employ AI or PLR content to develop converting newsletter copy.
4. Email Newsletters Can Incorporate Personalization
Cultivating personalized relationships is crucial in marketing.
Hence, sending newsletters that address customers by name and include personalized offers can boost your profits and conversions.
Additionally, you can employ personalization by segmenting your email list by types of purchases and sales funnel stages.
5. Deliver Value to Your Audience
The goal of any business is to acquire and retain customers.
Yet, finding new customers takes more time, effort, and budget than satisfying existing ones.
With this in mind, sending regular newsletters that deliver value to your audience can increase customer retention and loyalty.
Again, the more value you offer your audience, the more likely they will continue buying from your brand.
6. Help Drive Consistent Revenue
Your email newsletter is ideal for reminding customers that your business is available and ready to help them when needed.
Correspondingly, newsletters can help deliver consistent revenue in otherwise cyclical businesses.
For example, you can offer discount codes or time-limited deals to help generate additional sales.
By all means, the potential to generate sales via email newsletters is enormous, yet creating and sending them is a straightforward process.
7. Receive Feedback From Customers
Finally, including a section in your newsletter that allows customers to offer feedback on your products and services is an excellent way to help you determine what works and doesn't in your business.
Also, remember to thank them for providing feedback and, most importantly, pay attention to and learn from it.
Considering this, with permission, you can use positive customer feedback as testimonials while you address and improve any problems or issues your customers are experiencing.
In Conclusion
As shown above, email newsletters offer a fantastic way for businesses to remain connected with their customers, regardless of industry.
Again, as noted above, they can help boost customer retention and your bottom line with minimal time and effort.
So, get started crafting your monthly newsletter today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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