Creating a monthly email newsletter is among the most effective digital marketing strategies to help grow your audience and boost sales.
According to a study by Mailchimp, email newsletters have an average open rate of 21.33% of all industries they analyzed.
Thus, email newsletters can consistently reach significant numbers of prospects and customers.
So, let's break it down – here are seven reasons why you should create a monthly email newsletter and how it can help you elevate your business and reach your goals.
1. Helping you build customer relationships
Building relationships with your customers is necessary for securing new and repeat purchases, as consumers need to trust a brand before purchasing from them.
With this in mind, newsletters help educate your audience, offer solutions to their problems, and keep them updated on your products and service plan releases.
Consequently, they will develop increased trust in your business, which increases their likelihood of becoming customers.
2. You retain access to your customers
Social media platforms are fantastic marketing channels, but you can quickly lose your entire audience at any point and without notice.
Accordingly, changes in terms of service or platform structure are ongoing risks that can result in catastrophic losses to your hard work after building and engaging audiences via social media posting and advertising campaigns.
Conversely, with email marketing, you retain ownership of your email list when messaging your customers via well-crafted and targeted email marketing campaigns.
Therefore, you won't need to rely upon third-party platforms when contacting or interacting with them.
3. Email Newsletters are an affordable marketing tool
Monthly email newsletters are a highly affordable marketing option for small, local businesses that typically lack sizeable marketing budgets.
Moreover, creating them yourself leads to even more significant savings.
Nonetheless, affordable alternatives exist for business owners who lack the time or skills to develop converting newsletters.
As an illustration, consider incorporating PLR content into your email newsletter copy.
Notably, PLR is ready-to-use content that enables you to quickly assemble and deliver a batch of newsletters.
Likewise, PLR content can free up significant time for focusing on other areas of your business.
4. Aiding in personalization
Personalization is highly effective in marketing since fostering relationships with your customers helps encourage loyalty.
Thus, sending newsletters that address customers by name while presenting personalized offers can boost your profits and conversions.
Additionally, segmenting your customer email list by types of purchases and sales funnel stages will help you achieve maximum benefits from personalization.
5. Create a monthly email newsletter to deliver value to your audience
The goal of any business is to acquire and retain the maximum number of customers possible.
However, finding new customers takes more time and effort than satisfying existing ones.
With this in mind, sending regular newsletters provides value to your audience and can increase customer retention, assuming you produce content that helps them solve problems or teaches something new.
Again, the more value you offer your audience, the more likely they will continue buying from your brand.
6. Create a monthly email newsletter to help drive consistent sales
Newsletters can help drive consistent revenue in otherwise cyclical businesses as you can regularly remind customers that your business is available and ready to help them when needed.
Moreover, offering discount codes and time-limited deals can help you generate additional sales.
By all means, the potential to make sales via email newsletters is enormous, yet it requires little effort to create and send them.
7. Receive feedback from customers
Finally, monthly newsletters are an excellent way for your customers to offer feedback that helps you determine what works and doesn't work in your business.
Therefore, it would be best to include a section in the newsletter soliciting your customers' feedback on your products and services.
Also, remember to thank them when providing feedback, and, most importantly, pay attention and learn from it.
With permission, you can use customer feedback as testimonials while helping you fix and improve any problems or issues your customers are experiencing.
Ultimately, product and service improvements lead to increased sales.
In conclusion
As shown above, email newsletters offer a fantastic way for businesses and organizations to remain connected with their customers while staying competitive in their respective industries.
In addition, with the proper implementation, monthly email newsletters can help build a loyal customer base, inform readers of upcoming events and promotions, and, most importantly, increase brand recognition.
Again, they can help boost customer retention and your bottom line with little time and effort.
So, get started crafting your monthly newsletter today!
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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