Sending a monthly email newsletter is a highly effective way to boost customer retention and audience engagement.
Yet, with so many other newsletters competing for attention in email inboxes, how do you ensure yours stands out?
With the above in mind, in this post, you will learn seven critical tips for growing a monthly email newsletter that builds authority and trust in your niche and brand.
Let's get started.
1. Choose an Incentive to Offer
Offering an incentive or lead magnet is an excellent way to grow your monthly email newsletter.
To be sure, everybody loves freebies, assuming they're valuable.
Considering this, examples of opt-in incentives to consider include:
- Exclusive discounts
- Special reports
- A prize draw entry
- A free trial subscription
- Free shipping
Notably, the above are just a handful of incentives you can utilize to help increase the size of your email list.
2. Utilize a Simple Opt-in Form
Asking for as little information as possible helps ensure that people will sign up for your list quickly and easily.
Accordingly, the more convenient the signup process, the more subscribers you'll receive.
3. Advertise Your Newsletter
People will only sign up for your newsletter if they know it exists.
Thus, promoting it on your social media accounts and website is critical.
Fortunately, some social media platforms feature email signup buttons to add to your account profiles or pages.
So, utilize these when possible.
Also, be sure to add subscription information to the About section.
4. Run Competitions and Giveaways
Small businesses frequently use competitions and giveaways to encourage new email signups that translate into customers.
Accordingly, try running a competition or giveaway where people sign up for your monthly newsletter in exchange for an entry into a prize draw.
For example, you could offer a free product giveaway to the first 50-100 people who sign up.
5. Use Proper Branding and Design for Your Newsletter
Including a clean, professional design within your newsletter is critical for achieving favorable results.
That is to say, ensure your email newsletters are easily read and broken down into text and images.
Additionally, branding your newsletters makes them instantly recognizable and helps solidify your company in the reader's mind.
6. Let Your Readers Know What to Expect
People often hesitate to sign up for email newsletters when they aren't sure of what to expect.
Hence, above the opt-in form, ensure you communicate the kinds of information within your newsletters and the value of subscribing upfront.
For example, will they receive exclusive discounts and offers?
Also, it is helpful to assure your subscribers that you won't spam them with emails.
7. Deliver Excellent Content
Providing valuable content helps retain and attract subscribers and is a surefire way to grow your monthly email newsletter.
With this in mind, consider the content your audience prefers by asking for regular feedback.
For example, which email newsletters did they find most and least helpful?
In Conclusion
In summary, growing a monthly email newsletter for your small business is more about building and connecting with your audience than increasing your subscriber count.
With this in mind, while growing a monthly email newsletter is relatively straightforward, it does require time and effort.
Regardless, following the tips above will increase customer retention and long-term success by establishing yourself as an authority in your niche.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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