Creating and sending monthly email newsletters is a highly effective way to retain customers while maintaining an engaged audience – but it is not easy.
Moreover, with so many other newsletters competing for attention, how do you ensure yours stands out?
With this in mind, in this post, you will learn seven critical tips for growing a small business monthly email newsletter to encourage repeat purchases and build authority and trust in your niche and brand.
So, if you're a small business owner looking to take your email marketing to the next level, this article is for you.
1. Offer an incentive for your monthly email newsletter
Offering an incentive encouraging prospects to opt into your email list is among the best tips for growing your monthly newsletter.
To be sure, everybody enjoys receiving a freebie, assuming it's valuable.
Notably, specific examples of incentives or offers you should consider include:
- Exclusive discounts
- Lead magnets such as an ebook or special report
- An entry into a prize draw
- A free trial subscription
- Free shipping or price reduction off the initial order
Again, the above are some of the most effective incentives you can utilize to help increase the size of your email list.
2. Make it easy to sign up
It is best to make your signup form easy to find while asking for as little information as possible to help ensure people will sign up for your list quickly and easily.
Hence, consider how much time you would be willing to spend signing up for something.
After all, the more accessible and convenient it is for people to sign up, the more subscribers you'll receive.
3. Advertise your newsletter subscription
People will only sign up for your newsletter if they know it exists.
Therefore, advertising it wherever possible, including on your social media accounts, email signature, and website, is essential.
In addition, some social media platforms also feature email signup buttons you can easily add to your account profiles or pages.
Thus, utilize these when possible while adding subscription information to the About sections.
4. Run competitions or giveaways
Small businesses frequently use competitions and giveaways to attract customers and encourage new signups.
Therefore, try running a competition or giveaway where people sign up for your monthly newsletter in exchange for an entry into a prize draw.
You could also offer a free product giveaway to the first 50-100 people who sign up.
5. Brand your monthly email newsletter
Proper design and presentation within your newsletter are critical for achieving superior results.
Specifically, ensure you appropriately brand your emails while maintaining a clean, professional design.
Ideally, email newsletters are easily read and broken down into text and images.
Additionally, branding your newsletters makes them instantly recognizable, which helps solidify your company in the reader's mind and makes them more likely to remember your small business.
6. Let your audience know what to expect
People often hesitate to sign up for email newsletters when unsure what to expect.
Consequently, above the opt-in form, ensure you communicate the kinds of information within your newsletters and the value of subscribing upfront.
Notably, this helps manage expectations when people subscribe.
For example, will they receive exclusive discounts and offers?
Again, letting them know the benefits in advance will increase their willingness to sign up.
Also, it is helpful to assure your subscribers that you won't spam them with emails.
7. Provide valuable content
Providing valuable content is a surefire way to grow your monthly newsletter by retaining subscribers and attracting new ones.
However, sharing only promotional content will inevitably lead to a wave of unsubscribes.
With this in mind, consider the content your audience prefers by asking for regular feedback.
For example, which email newsletters did they find most and least helpful?
In conclusion
By all means, with the proper knowledge, growing a monthly email newsletter requires time and effort but is relatively straightforward.
Again, remember to market your newsletter where you can since the more people who know about it, the more signups you will receive.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
