Employing current digital strategies makes marketing products and services easier and more affordable for small business owners.
With this in mind, content marketing is incredibly cost-effective and helps build relationships that convert prospects into customers.
However, creating engaging content can prove challenging.
Additionally, you should produce numerous types of content for your audience.
Considering the above, here are eight content marketing ideas for your small business.
Read on to learn more.
1. Instructional Videos
Videos are currently among the best types of content you can create when marketing your small business.
Above all, video immediately engages your audience and is easier to consume than written content.
Instructional videos, in particular, deliver excellent results when done correctly.
After all, consumers crave informational content that helps make their lives easier.
Thus, try producing instructional videos that solve your audience's everyday problems and witness the wonders they can accomplish for your small business.
2. Tips
Consumers love tip-based content.
Hence, you should publish tips that improve the lives of your audience.
Equally important, delivering valuable tips can help establish you as a trusted expert and authority in your niche while increasing brand awareness.
Ideally, you should offer unique tips instead of rehashing ones your audience can easily find elsewhere.
3. Infographics
Infographics are an increasingly used component of content marketing.
Notably, infographics incorporate bite-sized pieces of content with an enhanced visual design.
To emphasize, you can create quality infographics quickly and easily with design software like Canva.
Or, you can outsource if desired.
Regardless, it is crucial to include infographics as part of a successful content marketing strategy.
4. Podcasts
Producing a podcast may seem intimidating, but it can significantly improve your content marketing efforts.
By all means, podcasts have recently exploded in popularity.
Equally important, podcasts can work well for building your brand and engaging your audience.
And, if done well, they can help set you apart from your competitors, keep your audience returning for more, and keep your business top of mind.
Additionally, podcasts are an excellent alternative to video content if you dislike being on camera.
5. Q&A Posts
When evaluating content ideas for your small business, consider publishing Q&A-style posts.
Notably, question-and-answer posts deliver helpful information to your audience in a written, audio, or video format.
As a starting point, you can focus on questions frequently asked by your customers.
To emphasize, answering common questions saves time by avoiding answering the same questions repeatedly.
6. Interviews
Interviews are a type of content many small businesses overlook but should consider.
After all, interviewing a niche expert for your blog will generate increased traffic, assuming it is a person of interest.
Considering this, you can interview experts, influencers, professionals, customers, and more.
7. Case Studies
While you should primarily focus on informational content, promotional content works well if used sparingly.
Accordingly, case studies are effective and easy to produce.
For one thing, a case study can demonstrate the results your audience can expect when purchasing your products or services.
Additionally, they can showcase satisfied customers that your business has recently helped.
Considering the above, try producing your case studies in video format to ensure they stand out.
Again, videos can be highly effective at engaging your audience.
8. eBooks
Creating an eBook requires more effort than the other content types on the list but can yield powerful results.
Furthermore, you can market and sell the eBooks you produce to create an additional income stream.
Alternatively, you could offer an eBook as a lead magnet to encourage more sign-ups to your email list.
In Conclusion
In the final analysis, content marketing is a powerful way to market your small business and offers when used creatively and effectively.
Again, your goal is to deliver valuable, engaging content to your target audience.
Moreover, offering several types of content helps cater to all audience segments.
Remember, content marketing is an ongoing process requiring consistency, effort, and experimentation to succeed.
So, test these eight content marketing ideas and see what works best for your small business.
Get started today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
