Email newsletters offer a superior way for small business owners to communicate with customers, encourage repeat purchases, and boost engagement.
However, like other digital marketing techniques, you must follow specific steps to achieve desired results.
With this in mind, creating email newsletters that stand out amongst the competition and receive attention has become increasingly complex.
Considering the above, whether you're a startup or an established brand, here you'll discover eight actionable tips to help you create a successful monthly email newsletter that gets read.
Let's begin!
1. Ensure Your Monthly Email Newsletter Delivers Value
The primary goal of an email newsletter isn't to directly advertise offers.
Instead, it should provide value to readers.
Hence, consider the problems that currently frustrate your audience.
What solutions can you offer?
After all, the more valuable your newsletters are, the more likely your audience will click, open, and engage with them.
2. Personalization is Crucial
Sending a personalized email that contains the recipient's name and content that matches their preferences can help ensure high performance.
Correspondingly, allowing your audience members to choose the types of emails they receive after subscribing to your list helps ensure you are sending them relevant content.
3. Don't Send Too Many Newsletters
Your email newsletters should engage your audience without annoying them.
That is to say, sending too many newsletters will likely result in lost subscribers.
With this in mind, the ideal frequency for your email newsletter will largely depend upon your audience.
Nonetheless, weekly newsletters often work well.
Still, some small business owners find that monthly newsletters perform better.
Regardless, you should experiment to see what works best for your brand.
Considering the above, you should only send a newsletter when you have valuable information to share with your readers, such as helping them solve a timely issue or informing them about up-and-coming offers.
4. Keep Your Email Newsletters Short and Simple
You can and should occasionally send longer emails that deliver significant value to your audience.
However, keeping them short and simple for the most part is best practice.
And, though helpful, selecting an attractive email design or template will mean little if your content is substandard.
With this in mind, be selective when including visuals within your newsletter since excessive visuals can result in slower loading times that frustrate your audience.
5. Include Third-party Content in Your Newsletter
Providing third-party content from an authority in your niche is an excellent way to deliver maximum value to your email list subscribers.
Notable examples include opinion pieces, industry leader interviews, and tips from an influencer.
Above all, offering helpful third-party content is a perfect way to help differentiate your business and brand from the competition.
6. Make Your Email Newsletter Unique
Your newsletter should include more than just a simple round-up of content published on other channels.
Instead, it should be a standalone piece that delivers value to your audience.
Not to mention, ensuring your newsletters provide information and tips for your audience that aren't available elsewhere can help you achieve higher click-through rates.
7. Avoid the Spam Folder
Avoiding a few simple mistakes will help ensure higher email newsletter deliverability rates instead of ending up in the spam folder.
That is to say, familiarize yourself with and avoid common spam filter trigger words such as "additional income," "opportunity," "buy now," and "click here."
It is essential to realize that spam filters frequently pick up these trigger words in email subject lines. ,
Accordingly, this increases the likelihood that ISPs will flag your newsletter and content as spam.
8. Create Catchy Email Subject Lines
Creating short, catchy, and clear email subject lines can improve deliverability and open rates for your monthly email newsletter.
Equally important, you should test and experiment with different subject lines to determine which ones perform better.
In addition, personalizing your subject lines with the recipient's name can encourage a higher click-through rate.
Also, using numbers, figures, and action words can prove highly effective.
In Conclusion
Given these points, creating effective monthly email newsletters for your small business can be a fantastic way to promote your offers and engage with customers.
Nevertheless, while the tips above can provide a strong foundation, figuring out what works best is a matter of trial and error.
Yet, with the right combination of strategy, tools, and execution, you can create a successful newsletter to help grow your small business.
So, if you haven't already, get started today.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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