Building and maintaining a well-optimized, conversion-focused website for your local business is essential for thriving in today's competitive marketplace.
However, creating a visually appealing and correctly functioning website requires significant thought and careful planning.
Additionally, local business owners often make numerous mistakes when trying to increase conversions from their website visitors.
With this in mind, in this post, we'll discuss some of the most common website mistakes small business owners make when building their websites and ways to avoid them.
Let's begin!
Poor-Quality Content
Showcasing a flashy, eye-catching design means little if your website features poor-quality content.
Notably, you have only seconds to capture a visitor's attention on your site.
Therefore, your content must be captivating, coherent, and relevant to
attract and convert new prospects to customers.
Messy Design
Finding ways to stand out in an increasingly competitive online marketplace is critical.
Still, many businesses go over the top with their web design, resulting in a cluttered interface with too much going on.
Consequently, visitors often bounce and are unlikely to return.
Not Assessing Usability
Regularly checking your website's usability and functionality will help you experience your site from a visitor's perspective.
Thus, you should periodically visit your website and ask yourself the following:
- Does your site load quickly?
- How easy is it to navigate your site?
- Are there any mistakes?
- Can you purchase quickly?
Again, the above are some of the primary website components and metrics you should evaluate.
After all, your visitors will quickly visit your competitors if your site is slow to load, too complex, filled with errors, or challenging to navigate.
Failing to Add Credibility
Customer reviews and testimonials are highly effective ways of improving your business and website credibility.
Consequently, including them on your site's home page will help increase conversions since people prefer purchasing from trustworthy companies.
So, post available customer reviews or testimonials on your website if you haven't already done so.
Include Multiple Contact Options
It is best to provide your site visitors with multiple ways of quickly contacting your business, including email, telephone, and website forms.
That is to say, having only one contact method, such as a website form, can result in lost potential revenue.
To emphasize, the easier it is for website visitors to contact your local business, the more likely they will buy from you.
Thus, verify your contact details and include your estimated response time on your contact page.
Include a Clear CTA
Your conversion rates will drop without a clear Call To Action (CTA).
With this in mind, a clear CTA prompts site visitors about what to do next.
For example, you can encourage them to view a digital product or contact you with questions.
Notably, this simple trick can greatly increase your website conversions.
Considering the above, you can find plenty of information online to help you craft a CTA or sharpen up the one you currently have.
Either way, be sure always to test the effectiveness of your CTA.
In Conclusion
In summary, local businesses should be aware of the user experience that their website delivers to their prospects and customers.
Again, making one or more of the six mistakes discussed above can prevent site visitors from engaging with your business, resulting in less revenue.
Yet, taking time to avoid these mistakes and properly optimize your website will ultimately pay off.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
