Social media can be a powerful tool for building brand awareness and attracting new customers; however, seeing results takes time, consistency, and hard work.
With this in mind, posting the right content while creating different post types will help you enhance your social media marketing results.
From blog promotion posts to competitions and giveaways, this article will present you with six types of social media posts you can share.
With these tips, you can build meaningful connections and create a robust online presence representing your small business and brand.
1. A post series
If your goal is to boost engagement, consider sharing a post series.
Accordingly, you can create a daily, weekly, or monthly post series that encourages engagement, generates more interest, and keeps your audience returning to your page regularly.
It would be best to provide something useful in the series, such as a helpful tip each Monday to make your customers' lives easier.
Above all, consider what your audience wants, and brainstorm ways to provide it in a series of posts.
2. Blogs, Guides, or Articles
Typically you think of shorter captions when planning social media posts, but you can also post longer content to some social media platforms.
In particular, sites like Facebook and LinkedIn allow you to post long-form content for your audience, including blogs, articles, how-to posts, reviews, and guides.
Notably, publishing these post types will set you apart from your competitors while providing more value to your audience, building authority in your niche, and expanding your target audience.
3. Engagement posts
Engagement-style posts are among the most frequently used by businesses.
Yet, they aren't used to promote your business or product; instead, they aim to intrigue and excite your audience.
With this in mind, you can create numerous posts to foster engagement, including asking your audience questions, requesting feedback, or encouraging sharing to raise awareness.
4. Blog promotion posts
Blogs are fantastic for retaining customers and attracting a wider audience, but they need proper marketing to produce results.
Luckily, social media is a great place to market your written content.
For example, you can post to let your followers know you have a new blog post available on your site by providing a link to the post's content and a snippet to know what to expect.
Thus, when using these social media post types correctly, you should start seeing increased traffic to your blog.
5. Images or video
Multiple studies have shown that images and videos are more effective than standard written content on social media.
For one thing, images are great for breaking up content and are relatively easy to assemble.
Hence, you can use them to boost engagement while driving traffic to your website.
