Communicating your brand messaging to consumers is imperative when marketing your local business online.
With this in mind, paid traffic strategies are particularly effective for reaching and engaging local prospects and customers.
Yet, the number of paid advertising options available can feel overwhelming.
Considering the above, in this post, we'll cover paid traffic channels and campaign types that you can implement and test to help grow your local business.
Let's get started.
Social Media Advertising
Running social media advertisements on platforms like Facebook and X, formerly known as Twitter, is among the best ways to reach your ideal customers.
Accordingly, you can easily set up ad campaigns that target your audience based on relevant interests, behaviors, and demographics.
Likewise, you can exclude audiences unlikely to be interested in your offers.
Considering the above, social media ads allow you to reach millions of prospects, making them highly scalable.
Again, proper targeting is essential for achieving positive results.
Google Ads
Google Ads is a highly effective pay-per-click (PPC) opportunity that you should test as a local business owner.
Notably, with Google PPC Ads, your ad receives impressions whenever users search your targeted keywords on Google.
With this in mind, you can achieve cheaper results by choosing less competitive keywords during the campaign creation process.
Sponsored Posts
You should consider creating sponsored posts if paid ads are too time-consuming, complicated, or costly.
Notably, sponsored posts are typically blog posts published on third-party websites.
Considering the above, reach out to high-authority blogs in your niche and see if they accept sponsored posts.
Then, after finding a good fit, ensure that you adhere to their guidelines before submitting your content for publishing.
Considering the above, sponsored posts typically receive premium placement and are viewed by a broad audience.
Ultimately, this results in significant exposure for your local business and brand.
Influencer Marketing
Influencers have become critical for successful local business marketing campaigns.
Notably, the rise of social media has granted fame to otherwise ordinary people.
Accordingly, those building a local audience on their social media accounts can get paid to promote offers.
Consequently, local businesses frequently collaborate with influencers within their niche to help boost brand awareness and generate sales.
Therefore, search for posts related to your types of offers to determine prominent influencers in your niche.
Then, after conducting proper research, you can attempt to contact and create paid partnerships with those influencers.
By all means, your brand can receive tremendous exposure if your prospective influencer has a large following.
So, consider partnering with an influencer if you have yet to do so.
With the above in mind, Instagram, in particular, is an excellent platform for finding influencers.
Paid Directory Listings
There are a lot of business directories that offer free business listings.
Nonetheless, you may achieve better results from paid listings.
After all, paid directory listings offer additional features like CTA (call-to-action) buttons and comment sections.
Regardless, making it easy for prospects to find and purchase from your local business ultimately increases revenue.
Hence, review the top paid directory listing platforms and compare prices.
In addition, consider listing your local business on multiple platforms for the best results.
Combine Different Types of Paid Traffic
Employing multiple paid traffic sources is the best practice.
For example, you can run a PPC campaign alongside a sponsored post to achieve short and long-term results.
That is to say, the ad will yield immediate results, while your sponsored post will drive long-term exposure.
Again, testing different methods will determine what works well and what doesn't.
Moreover, consider your budget and how quickly you wish to see results when reviewing your options.
In Conclusion
To summarize, you should utilize numerous channels and paid traffic sources when advertising your local business.
Above all, you can achieve significant results with hard work, focus, and ongoing testing and learning.
So, if you haven't already, get started with paid traffic today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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