Keeping up with the ever-changing world of digital marketing requires significant time and effort.
Be that as it may, you must follow the latest trends to implement an effective local business marketing strategy.
With this in mind, maintaining a presence on social media platforms like Twitter, formerly X, Instagram, and YouTube is essential for engaging and communicating with prospects and customers.
Now, TikTok has joined their ranks.
Accordingly, taking advantage of the latest TikTok craze allows you to highlight your brand personality and increase your chances of going viral.
Considering the above, this post will cover five methods local business owners can utilize to take advantage of the latest TikTok craze and become part of the online conversation.
Let's begin!
1. Search for the Latest Challenges
Following existing challenges is the easiest way to use TikTok trends.
After all, the platform always features various viral challenges you can participate in to help market your local business.
However, ensure that you search for the latest challenges within your niche since these are more likely to appeal to your audience and make your participation appear more authentic.
Additionally, searching for current events can provide ideas for inspiration.
You can also browse your "For You" section to identify current trends in your industry.
Likewise, you can research hot topics on the platform and determine if any align with your business values.
For example, climate change is a hot topic that allows businesses to advertise sustainability.
2. Offer a Unique Spin on the Particular Trend
After finding a trend you feel is perfect for your local business, it's time to offer your unique spin.
Ideally, you'll want to involve your employees in the video; however, you could also enlist the help of an influencer if preferred.
Regardless, ensure you display your brand information in the video and consider ways to add your unique touch.
3. Research What Other Brands Are Doing
When looking for inspiration, be sure to check out the competition.
That is to say, what challenges and trends are your competitors utilizing, and what benefits are they receiving?
Notably, researching your competitors on TikTok can help you fine-tune your strategy and learn from your competitor's mistakes.
4. Identify Up-and-coming Trends
Along with existing trends, it can also prove beneficial to focus on up-and-coming trends, which are video challenges and topics that have the potential to go viral.
In reality, finding trends this way can prove challenging.
Nonetheless, compared to existing trends, it can offer a better potential return due to decreased competition.
Not to mention, your local business can be among the first to adopt the upcoming trend.
Considering the above, creating an additional TikTok account is a great way to find upcoming trends.
However, you should avoid engaging with any posts on the other profile.
Instead, use it for the "For You" section, which shows content you wouldn't see on your main profile.
Again, look out for similar videos that could highlight an up-and-coming trend.
5. Create a Challenge
It's time to create your challenge after discovering the types of challenges other businesses participate in.
By all means, creating your challenge takes significant time and effort since you must conduct extensive research and set clear rules for the challenge.
In addition, remember that people will participate in the challenge you have created, so you must ensure it is safe.
With this in mind, try to develop a catchy challenge name to increase the number of participants.
Similarly, assigning hashtags for your challenge can make it easier to find and share.
In Conclusion
As discussed above, TikTok is a rapidly growing platform that offers tremendous marketing opportunities for local businesses that take advantage of the latest TikTok craze and follow the latest trends.
With this in mind, your particular marketing strategy on TikTok will depend on the needs of your specific local business.
Regardless, take the plunge and start experimenting with TikTok today!
What are you waiting for?
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
