Content is the king of online marketing and can do wonders for your small business and brand.
With this in mind, a consistent stream of well-optimized content helps drive traffic to your website while keeping your audience engaged; however, creating content that consistently converts takes significant time and effort.
In this post, you'll discover four simple, cost-effective methods for getting content created for your small business when lacking the necessary time or energy to do it yourself.
Specifically, we'll cover everything from hiring freelancers to utilizing AI and PLR.
So take a few minutes to read on while learning the information necessary to get started today.
1. PLR Content
Among the quickest and easiest ways to acquire content for your business is to invest in PLR content, done-for-you content that you can use instantly.
PLR (Private Label Rights) content typically includes ready-made articles, reports, journals, social media posts, and eBooks.
Moreover, you'll often receive the content alongside additional components, including relevant keywords and images.
Nonetheless, it is best to run PLR content through a plagiarism checker and then significantly modify it to make it your own if previously used.
Again, PLR content can save substantial time and is one of the cheapest ways to get content for your business quickly.
2. Outsource
Another popular option is outsourcing your content needs, as freelance writers can help you quickly create a ton of content.
With this in mind, you can outsource through freelance platforms such as Upwork or Freelancer or contact freelancers directly.
By all means, a quick Google search will discover relevant content creators who can provide quality content for your website and social media channels.
It is essential to realize that outsourcing is an excellent option for small businesses as it guarantees that you receive professional quality content that is often cheaper than other methods.
Consequently, most companies today outsource some or all of their content creation requirements to professional writers.
3. Hire in-house writers to get content created
Your small business will require quality content on an ongoing basis; therefore, it might be worth onboarding an in-house writer to focus solely on content creation.
However, hiring an employee is comparatively expensive as you must offer them a regular wage and possibly a benefits package.
It is worth noting that the primary difference between in-house and freelance writers is that a freelance writer often has numerous clients.
In contrast, an in-house writer produces content specifically for your company, giving them a better opportunity to learn the ins and outs of your particular business, thus delivering superior work.
Regardless, it would be best to carefully conduct the necessary research when determining if hiring an in-house writer is a good idea.
Can your small business afford to pay another monthly wage or salary?
If not, outsourcing may be the better option until you can.
4. Use AI technology
AI can handle various content-creation tasks, although the technology is still relatively new.
With this in mind, AI (Artificial Intelligence) is currently best used for creating advertisement-based content, including sales ads and web content.
Long-form copy, in particular, is more complicated for AI software to produce; consequently, many paste information from multiple sources and assemble information in a way that often results in poor readability and requires substantial editing to generate a human touch.
Nonetheless, AI technology has tremendous blogging potential, but it isn't there yet.
Again, though, the technology has a record of producing highly converting advertising copy.
In conclusion
So, there you have it – four ways to get content created for your small business.
In the long run, you may be surprised how affordable it can be to meet the content requirements for your company.
With this in mind, keeping on top of social media, blogging, and video content creation can be overwhelming for a small business owner.
Yet, the above methods of creating content can make it less daunting and help ensure you maintain a happy audience by meeting their needs with frequent, quality social media and website content.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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