Properly implementing Facebook Messenger Chatbots within a marketing strategy can be confusing for small business owners.
Be that as it may, chatbots have become an essential tool for small businesses, helping to increase order value, reduce customer service costs, and streamline the customer journey.
Moreover, implementing chatbots into your small business marketing strategy requires little technical knowledge since Facebook has an excellent chatbot service within its Messenger App.
With this in mind, in this post, you'll learn about Facebook Messenger Chatbots and how to increase conversions using these high-tech assistants.
What Are Facebook Messenger Chatbots?
A Facebook Messenger Chatbot is a computer program that interacts with users via a conversational interface and automatically responds to messages when placed within the Messenger App.
Also, the Messenger service has a developer API that allows you to add automated messaging.
However, you must create the chatbot yourself, or you can elect to outsource.
How Do You Create a Facebook Messenger Chatbot?
Below, we will discuss creating a Messenger Chatbot in minutes using Chatfuel, a specialist chatbot software.
First, sign up for a Chatfuel account, link it to your Facebook Business Page, and start working on the Messenger Bot content.
Then, after going into your Facebook Messenger settings and clicking "show a messenger greeting," you can begin personalizing your content, starting with the welcome message.
You can then create the remaining personalization through the Chatfuel dashboard.
After setting up the chatbot, add a message icon to your Facebook Business Page.
To do this, navigate to your page and click "Add a button."
When the popup window appears, click "Contact You" and "Send Message."
When instructed, tell it to send people to Messenger.
You should now see your chat button on your page.
Ways You Can Use Chatbots to Increase Conversions
There are multiple ways you can employ chatbots in Facebook Messenger, with the primary options including the following:
- Customer resource chatbots
- Chatbots that influence decisions
- Simplified sales chatbots
- Engagement chatbots
- FAQ chatbots
- Chatbots that streamline payments
Considering the above, it is critical to realize that chatbots are excellent customer resources that can remember information and efficiently process basic queries for future interactions.
With this in mind, most small businesses lack the time and resources to offer customers a one-on-one experience.
Yet, chatbots are available 24/7.
Accordingly, chatbots automatically free up your sales team by using data to promote and recommend personalized products and services to your audience.
Similarly, chatbots can simplify and streamline sales processes, which is crucial since customers will typically seek out competing companies if facing difficulties while purchasing.
Meanwhile, engagement chatbots can help keep your business followers happy and engaged via fast, automated responses.
Moreover, engagement chatbots also encourage your customers to make repeat purchases.
Considering this, you can also implement bots that focus primarily on FAQs.
Notably, designing an FAQ chatbot will save time and resources and help ensure that customers receive fast responses to frequently asked questions.
Finally, Facebook Messenger Chatbots can save customer payment information, which helps streamline payments for future checkouts.
In Conclusion
As shown above, Facebook Messenger Chatbots are an excellent tool for boosting audience interaction within your small business marketing strategy.
Again, utilizing chatbot specialist software like Chatfuel enables small business owners to create a bot in minutes and leverage the power of automated messaging without requiring technical knowledge.
So, get started and build your Facebook Messenger Chatbot today!
By all means, it could be among the best decisions you can make for your small business.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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