Creating a mobile marketing strategy helps ensure your message reaches the right people at the right time.
In addition, a good strategy considers your offers, your users, and your competition within the marketplace.
Considering the above, this post will cover nine steps for developing a mobile marketing strategy for your small business.
Let's begin!
1. Correctly Identify Your Users
To start, you must pinpoint your ideal customer.
With this in mind, developing a customer avatar ensures you always account for your target audience when creating products and services.
Equally important, understanding your audience means determining where they hang out and where they get their information.
2. Understand Your Competition
Understanding who your competitors are allows you to identify gaps and shortcomings within their offers.
Consequently, you can tailor your product and service offers to fill in those gaps and meet the needs of your audience.
3. Identify Your USP
What does your small business offer that others don't?
By all means, your unique selling proposition (USP) sets you apart from competitors.
However, figuring out your USP will require research, which includes studying your product, services, and ideal audience.
4. What Problems Does Your Small Business Solve?
You must understand what problems your business solves.
In other words, your audience will respond much better to your offers when you address solutions to problems instead of simply highlighting features.
However, if you mention a feature, you should always mention its benefits to your audience.
5. Conduct a SWOT Analysis
Performing a SWOT analysis means studying the strengths, weaknesses, opportunities, and threats surrounding your business.
That is, you'll notice what works well, where the problems exist, and the opportunities and threats facing you as a business owner in your market.
To be sure, knowing this information translates to making better decisions.
6. Optimize for Mobile Devices First
You should always optimize your marketing campaigns for mobile devices first.
Accordingly, if your campaigns run correctly on mobile phones and tablet devices, they'll work correctly on desktops.
7. Understand Your Objectives
You must establish your objectives before launching any marketing campaign.
Do you want people to purchase something in-app?
Do you want them to open, read, and click through your email messages?
Or is there another action you want them to perform?
Ultimately, understanding your objectives will help you craft better calls to action.
8. Choose Appropriate Marketing Tactics
Consider your objectives and audience preferences when evaluating appropriate marketing tactics, such as setting up an in-app contest, an email series, or remarketing to someone who has played your game.
9. Measure and Track Everything
As always, you must check, measure, and track your data.
With this in mind, never assume that a particular tactic worked or didn't work until you have proof.
Fortunately, you can use the analytics native to almost any platform to verify that your marketing tactics and campaigns are working as they should.
In Conclusion
Above all, focusing on user experience within your mobile marketing strategy will ensure that your campaigns reach and engage your target audience regardless of your offer type.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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