Instagram currently has over two billion monthly active users.
And the majority of them follow at least one business account or brand.
Consequently, marketing on Instagram can help build your following, grow your customer list, and increase your bottom line.
With the above in mind, below are some simple insights on effectively marketing your business on Instagram.
Increase Your Followers
Posting content consistency is vital for Instagram's algorithm and timeline.
That is to say, the more often you post, the more likes and followers you tend to get.
Accordingly, regularly posting and engaging with your followers helps ensure your posts appear on their timelines.
Notably, accounts that post one or more times a day get more likes and followers than those that post less often.
Build Brand Awareness Using Influencers
Partnering with influencers and micro-influencers can significantly improve your brand awareness on Instagram.
Not to mention, people often trust established influencers more than big brands and companies.
Therefore, consider partnering with an influencer in a similar or complementary target market.
Maintain Authenticity
Authenticity is critical for communicating your brand message on social media platforms.
Hence, try sharing candid, behind-the-scenes moments related to your brand, products, and company.
Considering the above, appearing in the suggested list of accounts can also help your business gain exposure.
Fortunately, you can easily accomplish this by following some of your competitors who produce similar products.
Moreover, Instagram's artificial intelligence can present your account to the followers of those competing brands.
Promoting Your Offers
Instagram contests are a fun and friendly way to get your audience involved and engaged with your business.
For example, some companies conduct product giveaways, while others may run contests.
Regardless, both are a surefire way to draw attention to your brand.
Considering the above, you should first decide on a suitable prize for the winners.
Then, you should establish the goal of your contest.
For example, do you want to increase your following or exposure on Instagram?
If so, ask followers to like and share specific posts to win.
To be sure, reposting your content to their timelines can direct more traffic to your account.
Likewise, you can ask participants to "tag a friend in the comments" as part of your contest criteria.
Notably, this creates a domino effect because their followers and friends will likely do the same thing, and so on.
Ultimately, this multiplies the chance of exposure for your business.
With this in mind, hashtags and tagging can also benefit your giveaways or contests.
Hence, you can choose a branded hashtag that aligns with your business and offers.
Accordingly, ask your followers to use your branded hashtag and tag your account to be entered into your contest.
Above all, you should track the engagement and outcomes of your contests.
For example, you can compare contests and giveaway offers to determine what performs well and what doesn't.
Engage Your Brand Followers
Sharing content that engages your audience will keep them interested in your business and move them further down your Instagram marketing funnel.
To emphasize, posting high-quality pictures and videos always works well.
For example, you can create an Instagram story that shows the process of producing one of your popular products.
Additionally, you can also write motivational Instagram captions.
For example, AI caption apps like Submagic are helpful for every part of your caption.
Moreover, automation tools like Instagram bots help increase the awareness of your business and products among Instagram users.
That is to say, they provide services like following other users, liking their posts, sending them direct messages, and even encouraging them to visit your profile and follow your page if they find it interesting.
In Conclusion
Mastering Instagram marketing is crucial for businesses looking to expand their online presence and reach a wider audience.
Yet, it's not just about presence but also about engaging with your followers.
Be that as it may, maintaining a consistent approach while employing and evaluating the above-listed strategies will help yield long-term success on the platform.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
