As a small business owner, you know the importance of generating leads and growing a loyal customer base.
After all, customer retention is a critical component of running any successful small business.
With this in mind, studies have shown that existing customers often outspend new customers.
But, ensuring they keep returning for more in the first place can be difficult.
Be that as it may, building an email list is among the most effective and affordable ways of improving customer retention and encouraging repeat purchases.
Considering this, we'll take a quick look below at why you need to start building an email list for your small business now if you haven't already.
You Can Deliver Your Message Directly to Your Subscribers
Posting regularly on social media channels like Facebook or X is critical for establishing and growing your brand as a small business owner.
Yet, due to ongoing algorithm changes and declining organic reach, non-promoted posts only reach a small percentage of your account followers.
However, email marketing lets you reliably deliver your message to prospects and customers.
Hence, it is an ideal way to improve conversions compared to other marketing methods.
You Can Track Your Results
In addition to increased conversions, email marketing services often offer tools that can assist with tracking your email marketing campaigns.
Notably, these tools allow you to test specific subject lines and types of emails your audience prefers.
Furthermore, tracking your email marketing campaign results helps you quickly modify your emails to keep your audience engaged and increase their chances of purchasing.
You Can Personalize Your Emails
Delivering personalized messages is among the key advantages of email marketing.
That is to say, sending different emails to customers via email list segmentation is necessary.
Accordingly, specialized tools and software can help offer your customers product or service recommendations based on their prior purchasing behavior.
So, if you want to build a more personal relationship with your customers, an email list can help, as customers LOVE personalization.
You Can Better Understand Your Audience
Email marketing provides valuable insight, allowing you to market relevant products and services that yield desirable results for your audience.
You Are in Charge of Your Email List
Social media platforms offer an excellent way to reach and engage your audience.
However, as mentioned, they control your ability to reach your fans and followers.
Not to mention, your content is subject to frequently changing terms of service and policies.
On the other hand, owning and remaining in charge of your email list gives you much more control over your delivery and marketing messages, regardless of ongoing policy changes.
Your Subscribers Are More Likely to Purchase Your Products and Services
Email list subscribers are more likely to purchase your products or services than social media followers since email list subscribers are further along the customer journey.
Therefore, sending relevant and valuable content to your email list subscribers builds relationships and results in higher conversions.
In Conclusion
As shown above, building an email list helps small business owners interact and build relationships with their subscribers.
However, organic leads are preferable to paid traffic since they are already familiar with your brand.
Consequently, they are more likely to convert.
Either way, remember, "The money is in the list."
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
