LinkedIn is an outstanding social network for reaching millions of potential customers and advancing your content marketing strategy.
Yet, content marketing on LinkedIn isn't just a strategy.
Instead, it's an excellent avenue for business growth and success in today's online and offline marketplaces.
With this in mind, content provides an ideal way to provide valuable information while communicating with your audience.
Considering the above, the tips below will provide a roadmap for success when using LinkedIn for content marketing success.
Know Your Content Marketing Goals
You must establish your content marketing goals to maximize your chances of success on LinkedIn.
For example, do you want to generate more leads or grow brand awareness to help promote your products or services more effectively?
Correspondingly, you may wish to connect with your ideal customers or clients to build a community around your brand.
Regardless, effective content marketing on LinkedIn can accomplish all of the above.
Again, identify and understand your goals before you publish your content.
Understand the Places You Can Publish Content on LinkedIn
When you think of content marketing on LinkedIn, publishing articles immediately comes to mind.
However, you can also incorporate content marketing on LinkedIn using your profile page, company page, groups, LinkedIn InMail Messages, emails, and other people's content.
Understand the Various Content Types You Can Publish on LinkedIn
On LinkedIn, you have a variety of content types at your disposal, each with its unique benefits.
Moreover, understanding these options will make you better informed and prepared to create engaging content.
In addition, you can also publish other types of engagement, such as comments within groups.
Regardless, strive for an optimal balance between promotional and nonpromotional types of content.
With this in mind, your direct promotional content should constitute at most 20 percent of your content marketing efforts on LinkedIn.
Thus, mix up your content types, focusing primarily on what's currently popular.
For example, video is popular now and often drives more engagement.
Pick the Right Subjects to Publish for Content Marketing Success
Again, revisit your purpose and goals when formulating a content marketing strategy on LinkedIn.
Specifically, you should post content your target audience wants and should know about.
Additionally, demonstrating your experience and expertise will increase your audience's trust.
With this in mind, you can publish informational articles, share your thoughts on industry news, and more.
Use Your Sales Funnel as Your Guide for Content Marketing Success
Ultimately, the purpose of posting online content on multiple platforms is to offer more opportunities for your ideal audience to find you.
For example, on LinkedIn, your job is to move them from the platform to your website and then onto your email list so that you can nurture them and encourage them to purchase your products or services.
Respond to Those Who Like or Comment on Your Content
When you publish content, asking for feedback and genuinely engaging with those who comment makes them feel heard and appreciated for contributing to the conversation.
Thus, if you see that people like your content but have yet to comment, reach out to them and ask what they liked most about the piece.
Active Engagement is Key Content Marketing Success
Be sure to engage with content posted by others.
After all, LinkedIn, like most social networks, works due to reciprocity.
In other words, the idea is that people publish and respond to helpful content, which is why the Internet is so effective for networking and relationship building in the first place.
To be sure, the phenomenon of people engaging and conversing about topics online in a mutually beneficial way is compelling.
Finally, remember to include a compelling call to action (CTA).
For example, your CTA can prompt people to like, follow, or share your content.
It is essential to remember that providing instructions on what to do next will increase the success of your content marketing strategy on LinkedIn.
Additionally, ensuring your profile is targeted and complete while publishing content multiple times a week will help achieve the best results.
In conclusion
As shown above, LinkedIn is an excellent platform for driving success when employing content marketing to grow your business.
Yet, it is essential to remember that the key to leveraging the LinkedIn platform lies in creating high-quality, valuable content that resonates with your target audience.
Talk Soon,
Erik
We build conversion-focused websites and offer ongoing management of integrated plugins for small, local business clients.
You can visit our home page and view our service plan options by clicking the button below.
