Conversational marketing is a feedback-oriented marketing approach that can increase consumer engagement, drive customer loyalty, and expand your customer base by listening to your customers.
With this in mind, when publishing a blog article or social media post, you can allow readers to post comments that foster discussions, enabling you to converse with your ideal customers.
Yet, conversational marketing takes it further when using technology like chatbots to create one-on-one communication opportunities that help you connect with your audience on a deeper level.
To be sure, you will get to know your customers better by talking directly to them via chatbots.
For example, you can ask questions that provide insight into their lives, such as their interests, news or radio preferences, and favorite podcasts.
Consequently, these valuable insights can help you acquire more leads and create new products.
Benefits of Chatbots
By all means, chatbots can speed up the sales cycle for small business owners.
Correspondingly, many customers prefer interacting with chatbots vs. talking on the telephone since chatbots can provide instant help at checkout and immediate answers to questions.
Plus, deploying chatbots and using conversational marketing techniques provides 24/7 customer service and guidance even when you're not available.
Yet, chatbots are relatively inexpensive and highly scalable.
So, start with a small investment and increase it as your business grows.
With this in mind, large corporations like Amazon also use chatbots for customer service and other functions.
Transforming Your Sales Approach with Conversational Marketing
In the past, the primary way of generating sales was by visiting customers where they lived.
Notably, this method proved effective for many years; however, your small business can now achieve the same results in-store or online.
Specifically, you can communicate directly with your customers and establish a high-converting lead generation system by utilizing conversational marketing techniques such as chatbots and instant messaging within your website and social media platforms.
Examples of Conversational Marketing with Chatbots in Action
1-800-Flowers
1-800-Flowers has reported a significant number of new orders resulting from chatbots, as their chatbots help customers feel comfortable and safe when ordering without speaking to a live person.
Notably, customers prefer this approach over filling out a form.
Resistbot
This chatbot is an excellent example of chatbot applications within politics.
With Resistbot, the user can use the chatbot to send messages to political leaders or letters to the editor.
It is also a great example of what a chatbot can do for your company if it provides information, courses, or digital products and services.
HelloFresh
Freddy Freshbot is a chatbot that serves customers of HelloFresh via Facebook Messenger.
Specifically, this bot offers answers, recipes, and other support 24/7 through the chat interface.
Universal Studios
Universal Studios is an excellent example of a company using conversational marketing to sell an experience rather than a physical product.
Furthermore, the bot has a great personality and feels human-like by demonstrating personality traits.
With this in mind, you can use the bot to book reservations, buy tickets, and get information such as the wait for a specific ride at the park.
Tips for Successful Conversational Marketing
As you can see, chatbots are powerful tools for businesses.
However, the success of a chatbot ultimately depends on how well it is set up and managed.
Consequently, you must carefully consider the information you'll enter into the chatbot to ensure it conversationally interacts with your audience and boosts your sign-ups, sales, and conversions.
In conclusion
Conversational marketing can help your business by providing enhanced customer service and guidance while establishing a high-converting lead generation system.
Chatbots can also help you connect with your audience on a deeper level while speeding up the sales cycle.
Finally, chatbots are also easily scalable and cost-effective.
Again, by studying how to set up and best manage your chatbot, you can ensure conversational marketing success while growing your small business.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
