Understanding how to utilize blogging to drive traffic to your company website is crucial for small business owners.
And fortunately, it's easier than you might think.
With this in mind, regardless of whether you currently maintain a blog or are considering starting one, we'll cover effective strategies for optimizing your small business blog for search results in this post.
Let's get started.
Treat Each Blog Post as an SEO Tool
Though it may seem obvious, you should understand that each blog article counts as a single webpage.
Thus, even if your blog displays six posts on the same page, search engines will register them as separate web pages.
Hence, treating each blog article as a separate SEO tool is vital.
With this in mind, consider the tips below when optimizing your blog posts for search engines and driving organic website traffic.
Tips for Optimizing Each Blog Post
- Include your focus keyphrase in your blog post title, preferably at the beginning
- Incorporate subheadings that also use your focus keyphrase
- Include multiple keyword links in your blog posts
- Place a signature link that uses your focus keyphrase in each blog post
- Utilize bold and italic text to emphasize specific keywords and phrases
- Ping the directories
- Include tags for each of your blog article entries
- Assign each of your blog posts to a relevant category
- Include links that refer to other pages on your website
The Impact of Keywords and Anchor Text
As previously mentioned, each blog article counts as a separate webpage, which means search engines will crawl and index it accordingly.
Therefore, optimizing each blog post around a target keyphrase related to your content will create an additional path to your website.
Additionally, you can improve the SEO effects of your articles by adding anchor text to a couple of your targeted keywords and linking them to relevant internal web pages on your site.
With this in mind, properly incorporating these keyword links is a crucial SEO ranking factor.
Use Tags and Categories Effectively
You'll want to include multiple tags for each blog post.
Accordingly, the search engines will use those tags to index your pages for your focus keyphrase.
In addition, people who like your blog post can easily bookmark, tag, and share it with their social group.
Considering the above, using a specific keyword-related category will make your blog posts more crawlable for search engines.
Yet, avoid assigning your blog articles into categories such as "main" or "uncategorized," as those are too generic.
Utilize Blog Directories for Increased Visibility
There are more than 100 blog directories that you can ping after publishing a new blog post.
Notably, pinging lets blog directories know when you have updated your blog.
With this in mind, blogging software platforms like WordPress allow you to input each directory into a field, enabling you to send an automatic ping each time you update your blog.
Finally, signing your blog posts with a keyword-rich signature that points to a relevant internal page will supply another anchor text link that makes your website more crawlable.
For example, you can use something like "Find Out More About Keyword" and add a link to your home page.
Regardless, it is essential to remember that keywords and links on your blog or website should appear natural.
In Conclusion
As shown above, optimizing your small business blog for search engines is crucial for driving organic traffic to your website.
Again, remember to incorporate keywords and links that are natural and organic.
Also, be sure that you consistently update and promote your blog posts to maximize their impact.
So, if you haven't already, get started today.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
