Reaching and engaging your target audience when just starting on a popular social network can prove challenging due to changing algorithms, time constraints, and the amount of effort involved.
Regardless, growing your Instagram audience is still easier than you may think.
With the above in mind, in this post, we'll cover the strategies and tools to quickly grow your local audience and get results on Instagram in 30 minutes daily.
Let's begin.
Identify the Best Times to Post
Many local business owners have difficulty choosing the best times to post on Instagram.
Considering this, try posting whenever you have time since gathering data via A/B testing can take up to six months.
Above all, the key is to post frequently, test different techniques, and keep your audience engaged.
Research and Prepare Your Content
Coming up with post ideas can take significant time.
Consequently, you should research and prepare in advance to limit your Instagram use to 30 minutes a day.
Thus, designate a day to spend a few hours developing ideas, crafting posts, and curating content.
With this in mind, you can look at your competitors' posts for inspiration.
Alternatively, you can research National Awareness Days related to your industry.
Considering the above, you can employ software like Canva or Snappa to create visually appealing posts that stand out.
By all means, the more time you spend researching and preparing content, the quicker you can craft and schedule quality posts for your account.
Create and Post Instagram Stories
It only takes around five minutes to create a story post.
Therefore, if you haven't used Instagram Stories, now is the time to start.
And, if you are running short on time, consider reposting content from other users or sharing your favorite quotes.
Considering this, remember to post three stories daily on your account to maximize engagement.
In addition, video content tends to grab more attention than written content alone.
Consider Competitions or Giveaways
Offering a competition or giveaway is among the most effective ways to grow your Instagram audience.
Notably, these add excitement for users since everyone loves freebies.
Hence, asking followers to like, comment, and share your post to win or receive the giveaway can boost your page's visibility and help you reach a larger audience.
Repost Content From Other Accounts
Again, constantly coming up with new post ideas can prove challenging.
Fortunately, reposting content gives you some breathing room when you have difficulty or limited time to develop new ideas.
Accordingly, search other accounts that post relevant industry news or tips and share them with your followers.
However, remember to utilize this tactic sparingly since your followers will primarily desire original material.
Actively Engage With Your Followers
Try regularly engaging with your followers by responding to them in your posts and interacting with their content.
Above all, responding to stories is important because it sends a message straight to the person's DM.
Additionally, this gets you in front of your target audience and shows you aren't just interested in accumulating likes.
Actively Promote Your Account
Remember to promote your Instagram account on other social media platforms where your business maintains a presence.
By all means, cross-promoting your social media accounts can help you grow a large following quickly.
In Conclusion
As shown above, growing an Instagram audience of loyal followers can be accomplished in 30 minutes daily.
Again, there are many ways to optimize your Instagram presence and increase your following strategically.
Equally important, keeping up with your account promotion is easier after incorporating it into your daily routine.
Get started today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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