Reaching your ideal prospects and customers when just starting on a popular social network can be challenging due to changing algorithms, time constraints, and the amount of effort involved.
However, growing your local Instagram audience is still more manageable than you think, even when lacking significant time to spend on networking.
In fact, with just 30 minutes per day of focused effort, you can maximize the potential of this powerful social media platform – and draw more attention from your target audience.
In this post, you'll discover the strategies and tools to quickly grow your local audience and get results on Instagram in 30 minutes daily.
Know when to post
Many business owners get frustrated when choosing the best times to post on Instagram.
In reality, it is better to post whenever you have the time.
With this in mind, you can eventually begin A/B testing to determine the optimal times to post.
However, it is initially best to post content whenever you have five minutes, as gathering optimal post data can take up to six months.
Meanwhile, you can work on different techniques to boost your audience.
Above all, the key is to show up frequently and keep your audience engaged while understanding that post-timing matters less than you think.
Research and prepare your content
Creating content and generating ideas for posts can take significant time.
Consequently, you'll want to research and prepare in advance if you're limiting your Instagram use to 30 minutes a day.
Thus, designate a day to spend a few hours developing ideas, crafting posts, and curating content.
For example, you can look at your competitors' posts and then research National Awareness Days related to your industry.
Moreover, creating posts using a tool such as Canva will help make them stand out.
Notably, the more time you spend researching and preparing content, the quicker you'll regularly craft quality posts on the site.
Utilize Instagram Stories to grow your local Instagram audience
If you haven't used Instagram Stories, now is the time to start, as you only need to spend around five minutes creating a story post.
With this in mind, if you lack time, reposting content from other users and sharing your favorite quotes or affirmations can save you from constantly creating original content.
Yet, it is essential to remember that you should post three stories daily on your account if you want to maximize engagement.
In addition, it is helpful to post videos, too, as these grab increased attention compared to written content alone.
Offer a competition or giveaway
One of the most effective ways to grow your audience is by offering a competition or giveaway, as these add excitement for customers since everyone loves freebies.
Thus, asking followers to like, comment, and share your post to win or receive the giveaway boosts your page's visibility and helps you reach a larger audience.
Repost content to grow your local Instagram audience
Again, constantly coming up with new post ideas can prove challenging, so saving time by reposting other people's content can be helpful.
Therefore, locate other accounts that post relevant industry news or tips and share them with your followers.
Nonetheless, it would be best to repost only a small percentage of your content as your followers desire primarily original material.
However, reposting the odd content gives you a little breathing room when you have difficulty or time constraints with developing new ideas.
Engage with your followers
It is best to spend a little time engaging with your followers daily, including responding to them on your posts and interacting with their content.
In particular, responding to stories is a good idea because it sends a message straight to the person's DM, getting you in front of your target audience while showing you aren't just there for the likes.
Promote your account
Remember to promote your channel on other social media networks and platforms where your business maintains a presence.
To be sure, cross-promoting your social media accounts gives you a much larger following in a short time.
Correspondingly, cross-promoting your social media accounts allows those that follow you on Facebook or Twitter, for example, to follow you on Instagram.
In conclusion
As shown above, growing an Instagram audience of loyal followers can be accomplished in 30 minutes daily.
From creating highly engaging content to cross-promoting your social media profiles and accounts, there are plenty of ways to optimize your Instagram presence and increase your following strategically.
With this in mind, you'll find it easier to keep up with your account promotion once incorporated into your daily routine.
So take the first step towards creating a strong Instagram presence - you won't regret it!
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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