Inviting your audience members to participate in social media challenges is an incredible yet overlooked way of attracting new customers and increasing sales for your small business.
With this in mind, hosting and providing set challenges that encourage participants to overcome obstacles and reach desired goals often leads to increased engagement on social media platforms.
That is to say, challenges allow participants to feel involved, connected, and rewarded.
Considering the above, this post will examine social media challenges and how you can employ them to give your customers a memorable experience that jumpstarts your small business.
What Are Challenges?
Social media challenges can have different focus areas, but all typically offer a range of tasks that, when completed, help participants achieve something.
For example, some social media challenges may focus on becoming more organized while others seek to encourage and improve health.
Notably, 30-day challenges, which help participants work toward and achieve goals over an entire month, are especially prevalent.
However, you can offer challenges ranging from 3 to 30 days.
Not to mention, mixing it up will generally provide the best results.
Regardless, the best challenges are often simple, such as completing a daily task to reach an overall goal.
How Can Using Challenges Help Your Small Business Marketing Efforts?
The opportunity to participate in social media challenges can be an incentive in and of itself.
Consequently, you can use them to increase email sign-ups by offering customers a free set-day challenge when they sign up for your email list.
You can also choose to sell the challenges you have created; however, ensure they are 100% unique and not available for free elsewhere.
Considering the above, the right challenges can help:
- Generate increased interest in your business
- Improve customer satisfaction
- Build trust and authority
- Provide great incentives
- Attract new customers
Notably, these are just a handful of benefits your small business can receive by offering challenges to your audience.
With this in mind, challenges have become extremely popular because they are simple, enjoyable, and produce meaningful results.
Moreover, sharing your challenges on your social media accounts encourages challenge participants to interact and discuss tips to gain motivation.
Tips for Offering Challenges to Your Audience
Again, you can choose to create your own or tweak existing challenges.
Either way, consider the preferences of your audience and customers before implementing your challenge.
Considering this, many pre-written challenges are available; however, ensure you modify them before using them.
In other words, your customers like knowing they are accessing something exclusive.
Thus, your challenge will lose appeal if they find similar challenges elsewhere.
Be that as it may, the easiest option is to find and tweak a challenge you like and then mix and match different tips to ensure the challenge is 100% original.
What Else Will You Need When Offering Social Media Challenges?
In addition to offering challenges, you must create complementary content.
For example, you can send high-quality emails with valuable tips and advice to your email list subscribers.
Either way, your ongoing engagement with challenge participants will impact whether they convert to customers.
Accordingly, you can deliver strategies they can use to complete the challenge and address any issues that may arise.
Again, keeping your challenge participants engaged yields the best results.
In Conclusion
As a small business owner, you can gain a competitive advantage by employing challenges to energize your audience members, increase customer loyalty, and grow sales for your small business.
Again, you should clearly define the challenge, create meaningful rewards, and amplify the message through social media channels.
Regardless, create challenges that motivate your prospects and customers, and you'll be on your way to smashing the competition.
Get started today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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