Are you a small business owner struggling to expand your reach and grow your brand?
If so, you're not alone.
However, going live through sites like Facebook and YouTube can quickly amplify your small business's marketing efforts.
With this in mind, this post will discuss the importance of creating an effective sales strategy, the potential of Facebook and YouTube Live, and how to maximize their use to attract more customers.
Let's get started!
What Are Facebook and YouTube Live?
Facebook and YouTube Live allow you to stream entirely unedited videos in real time while directly interacting with your fans.
Specifically, with Facebook Live, you have several options, including going live on your business page, in a group, or at an event.
Likewise, YouTube Live also has numerous options and is ideal for those with advanced live-streaming needs.
Equally important, both sites have a massive user base that gives you access to millions of prospects.
The Benefits of Going Live With Your Audience
Here, we'll discuss some significant benefits small businesses can anticipate when they start going live.
Going Live Will Help You Reach a Larger Target Audience
As previously mentioned, both Facebook and YouTube have enormous user bases.
Specifically, Facebook has over 1 billion users.
With this in mind, live videos capture tremendous interest.
Consequently, you will find people viewing your video who otherwise would not have turned up.
You Will Receive Increased Audience Interaction
Increased audience interaction is a tremendous byproduct of going live on social media platforms.
Correspondingly, relationship marketing is essential for growing a small business since consumers prefer to purchase from brands they know, like, and trust.
Hence, regularly interacting and engaging with your audience will help them develop a more personal connection to your brand.
Ultimately, this leads to increased sales.
Using Facebook and YouTube Live is Cost-effective
You should invest in high-quality recording equipment when live streaming to avoid experiencing quality issues.
However, going live is relatively inexpensive after acquiring the necessary tools.
Consequently, live-streaming is an excellent option for small businesses with limited budgets.
Not to mention, reducing your marketing budget will increase profits.
You Won't Have to Spend Time Editing
Standard videos often require considerable editing time.
Yet, editing isn't available with live videos, which results in a more authentic, natural connection with your audience.
Of course, the inability to edit is sometimes a downside.
Regardless, you will appreciate the time saved.
Facebook and YouTube Live Streaming Mistakes to Avoid
Now that we've discussed some benefits of live streaming on social media let's quickly consider a few mistakes to avoid.
First, failing to plan is an easily avoidable mistake.
Accordingly, focus on critical points when preparing your content.
Additionally, testing the streaming before going live will allow you to identify any issues quickly.
Finally, be sure to include a relevant call to action that explains the purpose of your livestream and the next steps your viewers should take.
In Conclusion
As shown above, Facebook and YouTube Live can benefit your small business by expanding your reach and attracting new prospects.
Again, proper research and planning and following the above tips will result in more effective live videos.
With this in mind, small business owners should leverage the interactive elements of both platforms and incorporate creativity within the content they produce.
By doing so, your small business can foster an experience that captures attention and inspires prospects to take action.
As always, ongoing testing will help to determine the right fit for your business.
So, if you haven't already, start tapping into the potential of Facebook and YouTube Live to increase your sales!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
