Social media platforms offer significant marketing opportunities for small businesses to interact with prospects and attract customers.
Notably, you can set up profiles and accounts for your business and access multiple marketing tools.
Considering this, you can also publish videos that act as TV ads on social media to entice new buyers.
With this in mind, this post will teach you how small businesses can flood a geographic area with their message on social media for a fraction of the cost of running expensive TV ads.
What Are Social Media TV Ads?
Social media TV ads are videos that you create and share on social media channels.
To emphasize, video content, in particular, consistently delivers comparatively higher ROI within social media advertising campaigns.
Moreover, social media platforms have unique systems and options to create and share your video ads.
However, Facebook tends to be the most popular.
Accordingly, its Facebook Live feature has gained tremendous popularity.
Consequently, creating video ads on the platform can significantly increase your traffic and sales.
In addition, you can either create the videos yourself or choose to outsource them.
Regardless, you will face significant competition, so your videos must stand out to be effective.
The Benefits of Social Media TV Ads
When done correctly, video ads deliver multiple benefits, including:
- Increased conversions
- Enhanced trust with your audience
- Better targeting of local customers
- Greater cost-effectiveness compared to actual TV ads
By all means, your social media video ads could reach millions of potential customers when advertising in large geographical regions.
Not to mention, videos are typically more engaging than written or image-based formats.
Hence, they often result in increased conversions and trust for your brand.
With this in mind, like other advertising campaign formats, social media TV video ads can target a local audience, which ensures your video is only seen by users most likely to be interested in your offer.
Also, video ads on social media sites are more cost-effective than TV ads.
To be sure, you will often pay thousands of dollars to place a television advertisement, whereas the cost of running video ads on social media sites is far less expensive.
Tips for Creating Effective Video Ads Through Social Media
So, now that you know their features and benefits, let's quickly discuss how to begin creating and delivering effective social media TV ads.
Consider What Type of Content to Produce
When advertising content on social media platforms, you have numerous options, including how-tos, live videos, and product reviews.
So, you must frequently test your advertising campaigns to determine which type engages your target audience best.
Keep Your Video Ads Short and Precise
The most effective video ads are short and sweet.
Consequently, they capture the audience's attention and avoid viewer dropoff.
For example, television ads usually last around 30 seconds unless they feature informational or product review content.
Remember to Include Text Overlay
Social media users often have their sound switched off when viewing automated videos.
Thus, displaying text helps ensure they don't skip your video advertisement.
In Conclusion
Given the above points, now is an excellent time for your small business to run TV ads on social media to flood a geographic area and target your local audience.
Again, social media platforms offer an effective and inexpensive way to reach and engage with prospects and customers.
The possibilities are endless!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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