There's no denying that email marketing is among the most effective digital channels your local business can utilize, as it helps attract new customers while retaining existing ones.
With this in mind, welcome emails offer a surefire way to build relationships with your local business's customers.
And crafting them is easier than you think.
Thus, below we'll look at how to create welcome emails, why they are among the most crucial email types to send to your customers, and why they are essential for your business.
So, if you're ready to send your customers an inviting and informative welcome email, let's get started!
What is a welcome email?
A welcome email is the first message your email list recipients will receive and provides prospects and customers with the necessary information to help ensure a great first impression of your business.
Additionally, your welcome email presents an ideal opportunity to thank them for signing up for your list while setting expectations for what customers should anticipate from your future emails.
It is worth noting that you can implement just one welcome email or deliver an entire series.
Why are welcome emails important?
Welcome emails offer a range of benefits, including:
- Engaging your prospects
- Increasing customer loyalty
- Reducing the number of unsubscribes
- Saving time
- Meeting customer expectations
Creating an effective welcome email will help engage your prospects and increase their likelihood of purchasing.
They'll also help boost customer loyalty, as regular emails build trust and more personal relationships with your customers.
Additionally, an effective welcome email can help save significant time as they automatically deliver when new prospects or customers sign up for your email list.
Without one, you would need to engage with each customer manually.
Finally, welcome emails are necessary because your customers want to receive them.
According to an infographic from Invesp, 74% of customers wish to receive a welcome email; consequently, they have an 86% higher open rate than other types of emails.
Again, though simple to create, welcome emails deliver multiple benefits to businesses.
How to create a killer welcome email
Listed below are simple steps to help craft an effective welcome email.
Step 1: Capture attention in the subject line
The subject line of your welcome email is critical.
Therefore, keeping it concise helps improve open email rates.
Step 2: Let them know what to expect
The body of your welcome email should give the customer an idea of what to expect from future email communication and the benefits and value they will receive.
Step 3: Make sure you fulfill your offer
If you offered an incentive for signing up to your mailing list, ensure you deliver it in the welcome email, including any lead magnet download links or promotional codes for discounts on your products and services.
Step 4: Provide recommendations
Your welcome email is an excellent opportunity to recommend other content or products your readers may find helpful since customers typically seek additional information when they sign up for email lists.
Step 5: Make sure you include an opt-out
Ideally, all your prospects will want to continue receiving emails from your business; however, you will likely lose some subscribers over time.
Thus, you must ensure a clear opt-out section for recipients that no longer wish to receive your emails.
Step 6: Thank them for signing up
All welcome emails should include a thank you message that expresses appreciation for those who sign up for your list or become customers.
It is important to remember that a bit of appreciation goes a long way in business.
In conclusion
Overall, welcome emails can prove extremely valuable when marketing your local business.
Specifically, they offer a fantastic way to introduce your business to potential customers while developing relationships and fostering consumer loyalty.
With this in mind, when writing a welcome email, make it visually appealing, and remember to include a call to action.
It's also essential to add a personal touch and incorporate storytelling.
Notably, you can search online for examples if you need help developing ideas on how to write one.
So, if you haven't already, get started crafting a welcome email for your local business that will make a great first impression.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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