Lackluster posts and substandard content could be the underlying problem if your small business struggles to engage with your audience and gain traction on social media platforms.
With this in mind, millions of posts are created and posted on social media platforms daily as individuals, businesses, and brands compete for attention.
Therefore, you must craft unique, eye-catching, engaging, and memorable content that stands out, or you risk getting lost in a sea of competing posts.
Fortunately, you can follow the guide below to learn six simple steps to make amazing social posts in only six days.
Day 1. Check your branding
Focusing on your branding is necessary for crafting excellent posts.
Specifically, your posts should feature clear, attractive designs that include your unique brand colors and logo.
By all means, branding your posts will help them get noticed and differentiate them from your competitors.
You'll also want to pay attention to the overall visuals of your post.
For example, creating a mood board will help determine what colors work well together and best reflect your messaging.
Additionally, researching your audience will help determine the visual content that fits their interests best.
Day 2. Utilize free tools and resources to create amazing social posts
Hiring a graphic designer or photographer will often deliver the best results for your small business.
Nonetheless, fantastic free resources such as Canva and Snappa include social media templates that you can utilize to create stunning visuals and fantastic-looking posts.
Moreover, researching and comparing free tools and resources will help you determine which software best suits your needs.
Day 3. Choose the right size images
Failure to employ the correct size images could impair your social media marketing campaign, as small mistakes can significantly impact your posts.
With this in mind, each social media platform has particular image sizes to be aware of.
Consequently, ignoring them may result in your image displaying incorrectly.
Fortunately, plenty of in-depth guides and resources exist online if you need clarification on the different size limits for each platform.
Day 4. Add animations to create amazing social posts
Posting animations and video content is among the best ways to stand out on social media, as videos and GIFs are more engaging and attractive to your audience than plain written text.
It is worth noting that you can create animations by following helpful online guides or by opting for popular, existing GIFs to get started quickly.
To be sure, when used correctly, animations and video content can significantly impact social post engagement.
Day 5. Take tips from your competitors
Checking out your competition and taking note of the kinds of visuals they use, and the amount of engagement they receive is an excellent way to determine the best social media post types to use for your small business.
That is to say, paying attention to your competitors and learning from their mistakes helps deliver inspiration and allows you to determine what does or doesn't work.
Day 6. Purchase done-for-you content to create amazing social posts
Creating awesome social media posts requires significant time and effort but is easily bypassed when purchasing done-for-you content.
Notably, with done-for-you content, you can quickly add your text and copy to predesigned social media templates.
Furthermore, many designs and packs are available for purchase, virtually guaranteeing you'll find something that perfectly aligns with your small business.
Bonus tips
Again, visuals are paramount; however, following the tips below will help you achieve even greater results from your social media posts.
- Ensure correct use of hashtags
- Avoid using the same images across all platforms
- Promote your new posts and content
- Automate your posting to save time and increase efficiency
Hashtags are essential for helping people search and find your posts.
For example, on platforms such as Instagram, users tend to put a string of hashtags in the post's comment section.
Comparatively, hashtags are included in the caption on Facebook and Twitter but used less frequently.
In addition, utilizing unique images for each platform while correctly promoting them will help elevate results.
Again, it would be best to consider automating your posts to save time.
In conclusion
In the final analysis, optimizing your social media posts by determining what you should and should not post takes time, as it requires more than luck to succeed in the ever-evolving world of social media marketing.
Nevertheless, with commitment, effort, and creativity, you can soon post engaging, share-worthy posts for your audience.
So, get started today.
Be bold and be seen!
Talk Soon,
Erik
We post premium social media content and implement results-based paid traffic campaigns for small business clients.
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