Presenting an opt-in report to your audience is among the best ways to generate new leads, attract new customers, and boost profits as a local business owner.
In reality, there are various products you could offer; however, reports typically work best.
This post will look at opt-in reports, including what they are, the best ways to distribute them, and how they can benefit your local business.
Thus, with a few simple steps, you can create an opt-in report to bring more attention to your business and increase conversions.
What is an opt-in report?
Opt-in reports are content you offer and deliver to new email list subscribers.
Generally, the reports are between 1000 and 3000 words long and can be on any topic related to your industry; however, they should provide helpful, valuable information for your customers without giving too much away.
That is to say; they should solve specific problems your customers or clients frequently have.
Above all, when done correctly, an opt-in report will:
- Significantly increase your email subscriber count
- Build customer trust
- Increase word-of-mouth marketing efforts
By all means, a well-developed opt-in report can accomplish these primary benefits and so much more.
How to use an opt-in report for your local business
Below are some recommendations for best using an opt-in report and ensuring it delivers maximum results.
Make sure you understand your audience
Achieving significant results from an opt-in report requires knowing and understanding your target audience, identifying their main problems, and developing customer personas.
Focus on solving just one problem
Again, the primary goal of an opt-in report is helping your audience solve a specific problem, ideally focusing on the most significant challenge your customers face.
In addition, helping your audience solve their problems shows that you care about your customers and their issues and increases their likelihood of making future purchases.
With this in mind, it is best to focus on an evergreen problem, as your information may quickly become outdated if you offer a report based on a current economic issue.
Avoid giving too much away
It is important to remember to give away minimal necessary information when creating your opt-in report, leaving the customer wanting more rather than providing everything they need upfront and for free!
Again, your opt-in report should be informative but only solve part of the customer's problem, leaving your products and services to solve the remainder.
Market your offer
After completing your opt-in report, you should begin marketing it by providing information about the offer via your website, social media channels, and email marketing campaigns.
Letting your audience know what the report is and the benefits of receiving it will increase their chances of accessing and utilizing it, but they must know about it first.
With this in mind, remember to provide information about the frequency and types of emails they will receive following the opt-in process.
Transparency concerning future email content will help ensure a healthy email retention rate; after all, having a fantastic opt-in offer is pointless if subscribers quickly opt out following receipt.
Ensure your opt-in report is easy to download
While obvious, it is crucial to remember that the opt-in report should be easily accessible.
Consequently, after completing the opt-in process, your new subscribers should receive an automated email granting immediate access to the downloadable report.
In conclusion
Listed above are the primary ways an email-opt-in report can help increase your lead-generation efforts while boosting conversions for your local business.
Taking time to craft a properly researched and well-designed opt-in report can help achieve significant growth and expansion for your local business.
Talk Soon,
Erik
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