Incorporating the latest trends and technology helps ensure your website exhibits the "cool" factor that makes an excellent first impression.
To be sure, visitors make quick judgments when they first visit your site.
And, if it looks outdated or does not work or load properly, it can discredit your business and brand.
With the above in mind, this post will discuss ways to design a modern and "cool-looking" website that helps ensure your online presence remains current and credible.
Let's get to it.
1. When Did You Last Update Your Site?
Regularly updating your website is critical for ensuring optimal performance.
Thus, if it's been a while, you should catch up on updated features, efficiencies, and technologies.
To emphasize, you don't have to take advantage of all of them; however, you should check for updates at least weekly and look to freshen up, modernize, and possibly revamp your website at least once a year.
2. What Features and Functions Do Your Website Visitors Use?
Properly optimized websites host features and functions that ensure a good interface and user experience.
Let's look at social media networks as an easy example.
Most people use at least one social media site, such as Facebook, X, formerly Twitter, LinkedIn, and Instagram.
Consequently, adding social media icon widgets to your site makes sense if your target audience uses these platforms.
Accordingly, this helps keep them updated on your social media activity and offers a connection to your audience.
3. What Can You Add or Modify to Enhance the User Experience?
First, you should avoid adding elements to your website just because they're unique, cutting edge, or just to do so.
In other words, they should improve the user experience and support your overall goals and purpose.
With this in mind, consider today's technology and how it can benefit your business and add value to your customers.
For example, video is a growing trend that many prospects engage with.
Thus, have you incorporated video on your site?
Are your prospects active on a particular social media channel, and if so,
how can you address this behavior by incorporating value-adding features into your website and business model?
Can you benefit from user-generated content by encouraging your prospects and site visitors to contribute?
Would implementing a blog help support and grow your brand?
Can social bookmarking help build your traffic and bolster your SEO?
4. Are your graphics, images, and colors current and relevant?
Your entire website should convey a current snapshot summary of your business and brand.
Consequently, switching website themes and changing your site's overall look and appearance can have a detrimental effect.
Nevertheless, you can update the look of your site and still retain your existing brand image.
For example, you can completely overhaul your website navigation while retaining your header graphics, logo, and font.
By all means, small changes can make a huge difference.
For example, a simple font adjustment can add a modern "edge" or "coolness factor" to your site.
In Conclusion
Given the information above, consider improving and optimizing your website interface and enhancing the user experience, especially if it has been a while since you've done so.
Yet, ensure each change you make supports your end user, customer, and business goals.
To your success!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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