Shareability is a key byproduct of publishing and delivering excellent content to your target audience.
In other words, when they see it, you want them to share it with friends, family, colleagues, etc.
And if it's fantastic, they'll happily do it!
With the above in mind, people trust those in their inner circle.
Yet, they aren't likely to trust you if they don't know you.
Considering this, creating highly sharable content can pay off exponentially through social proof, word-of-mouth marketing, and increased reach.
Hence, in this post, we'll take a quick look at multiple ways to help improve your chances of publishing content that gets shared.
Let's get started.
Ensure Your Content is Relevant to Your Target Audience
If the content you publish isn't relevant, it won't get shared.
In other words, you must ensure that your content speaks to your target audience and addresses their interests, desires, and needs.
To emphasize, publish content that is all about and directed toward them.
Above all, if it makes them think, they are more likely to share it.
Craft Honest and Meaningful Headlines
The headline is the most critical part of a content piece.
After all, that's what people see before they click.
Not to mention, sometimes, that's all they will see before sharing it.
With this in mind, you should avoid tricking your audience with clickbait headlines.
Instead, make sure it accurately depicts the content they'll access.
Ask for the Share
In reality, most people simply don't think about sharing content.
Therefore, if you want them to share it, then ask.
By all means, asking will usually result in more shares, even if they don't read it.
Including Visual Elements Helps Grab Attention
Choose images, colors, and graphics wisely.
After all, just because you like purple doesn't mean your audience does, so constantly test colors, images, and visual elements.
Keep Your Content Short and Sweet
Sharable content isn't typically lengthy.
Correspondingly, people want to consume information and quickly move on to other things.
Additionally, they will get prompted to search more of your content, so you don't have to give them everything immediately.
Make Your Content Interactive
People enjoy interacting with content.
Consequently, crafting sharable content like quizzes, questionnaires, personality tests, and so forth can help build your audience and drive sales.
Include Important Branding Information
Shared content can take on a life of its own.
Thus, ensure you include your brand information within the content piece.
Notably, the simplest way to accomplish this is by ensuring that you share your website's content directly from the site itself.
However, including metadata in all art and documents is beneficial, too.
Optimize Your Content for Individual Platforms
You should avoid creating one content piece and then publishing it everywhere.
Instead, slightly edit and optimize the content for each platform.
Ultimately, where you decide to publish depends on your audience and content.
In Conclusion
Creating sharable content is an excellent way to ensure your audience sees your message, engages with it, and lets their inner circle know about it.
After all, the old saying that "birds of a feather flock together" is true.
Accordingly, your customers have friends and family who might also make excellent customers for your small business.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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