Building an email list is a highly effective strategy for marketing your local business.
Notably, multiple studies have shown that email marketing yields tremendous ROI.
Yet, starting an email list can seem daunting.
Be that as it may, in this post, you'll learn how to generate leads and start an email list that gets results for your local business.
Let's begin.
Step 1: Determine Your Target Audience
You must correctly identify your target audience to ensure your email list includes people interested in your business.
That is to say, you should learn everything about them, including their age and demographics.
Additionally, when researching your target audience, it is helpful to understand their interests, goals, and pain points.
Step 2: Choose an Email Marketing Service Provider
As noted, email marketing is highly effective but requires significant time and effort.
Therefore, investing in an email marketing service provider is paramount.
Considering this, popular email marketing service providers like Mailchimp and GetResponse offer free trials and excellent tutorials to help kickstart your email list-building and marketing campaigns.
Step 3: Add Opt-in Forms to Your Website
Adding opt-in forms to your website lets people quickly and easily subscribe to your email list.
Considering this, opt-in forms are commonly displayed throughout websites and encourage visitors to submit their email addresses to receive incentives such as newsletters, discounts, and special reports.
With this in mind, remember that you must have permission before sending emails to recipients.
Step 4: Prepare Several Newsletters in Advance
Writing newsletters is time-consuming.
Therefore, preparing several newsletters before sending them to new email list subscribers is best.
Moreover, tools like Wordstream's Keyword Tool can give you ideas by identifying prevalent topics in your industry.
Step 5: Create a Lead Magnet
Again, offering a freebie can entice visitors to sign up for your email list.
Without one, convincing people to submit their email addresses can prove challenging.
Considering this, freebies or lead magnets can include reports, guides, and cheat sheets that help solve your subscribers' most significant problems.
Alternatively, you can offer special discounts on your products and services exclusive to email list subscribers.
Regardless, consider the type of freebie your audience will appreciate and present it as an incentive for signing up for your email list.
Meanwhile, market your freebie on your social media accounts, blog posts, and relevant forums to increase sign-ups.
Step 6: Create an Autoresponder
Delivering a personal response to each new email list sign-up is unrealistic.
Consequently, employing an autoresponder to set up an automated email follow-up sequence that welcomes new subscribers is crucial.
For example, after signing up, your subscribers will receive your automatic welcome message that thanks them and tells them what to expect as list members.
Again, numerous email marketing services can help with this process, so research the best options and pricing plans for your local business.
In Conclusion
In summary, starting an email list is a simple process.
Moreover, following the six steps listed above will help you more easily achieve success.
Again, remember to only send emails to prospects who have consented.
Accordingly, you must build an email list organically or via paid traffic sources instead of purchasing one.
Regardless, take action and start building your email list and connecting with your prospects and customers today.
Good luck!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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