Social media platforms have grown at an accelerating pace over the last ten years.
Equally important, building a solid social media presence is necessary to grow your customer base and increase sales.
With the above in mind, let's quickly examine some numbers.
In 2024, over three billion monthly active users are on Facebook, over two billion are on Instagram, and over 600 million are on X, formerly known as Twitter.
Accordingly, countless prospects hang out on social media channels, regardless of your business's niche or industry.
Yet, simply creating and posting to your social media accounts or profiles isn't enough.
That is to say, you should also note the number of followers you acquire and interact with.
In other words, you must focus on growing your social media presence to get your business in front of prospects and convert them to customers regardless of which platforms you focus on or which industry your business operates in.
Considering the above, in this post, we'll cover six simple strategies you can employ to improve your presence and maximize engagement on your social media accounts.
Let's get started!
Employ Social Media Scheduling Tools
Strategic posting is critical for improving your social media presence.
Yet, the best content and posting frequency practices vary by platform, so research accordingly.
With this in mind, few small business owners have the time to log in and post on their social media accounts regularly.
Consequently, employing a social media scheduling tool is an absolute game-changer.
Notably, scheduling your posts via tools like Hootsuite or Tailwind allows you to deliver the right message at the right time to your audience.
Prioritize Customer Satisfaction
Like it or not, social media platforms are crucial for delivering quality customer service.
Accordingly, customers often report their issues immediately to a company's social media accounts rather than placing telephone calls or sending emails.
That is to say, customers dislike long telephone hold times or waiting hours (sometimes days) for an email response.
Furthermore, utilizing social media accounts to address customer concerns results in more users reporting their issues to those accounts to resolve their problems quickly and easily.
You can also create a chatbot that interacts with and answers customer queries when you and your team are unavailable.
Notably, your customers will be more willing to buy from you when they trust that you will resolve issues that arise promptly.
Promote Your Social Media Accounts
Ensuring prospects and customers can easily find your businesses' social media accounts is paramount.
Fortunately, providing links to your social media accounts on your website makes this easy to accomplish.
Doing so will also make it simple for users to like, follow, and engage with your social media profiles.
By all means, greater awareness of your presence on social media results in a bigger following and loyal fan base.
Stay on Top of Social Media Trends
Piggybacking on popular social media trends is a surefire way to grow your social media presence.
Additionally, this helps present your profile to users who are unfamiliar with your brand.
Considering this, you can stay on top of trends by looking at what's happening.
For instance, on X, formerly known as Twitter, you can see the top trending hashtags on the left side of the homepage in the Trends for You section.
Also, take note of hashtags you can use to increase views for your brand and content.
With this in mind, you don't always have to use hashtags relevant to your business or industry.
Create Eye-Catching Visuals
Creating eye-catching visuals is an excellent way to grow your presence on social media.
For example, posting content that includes images of people using and enjoying your products and services always works well.
Not to mention, showing that your customers enjoy interacting with your products will affirm customer testimonials on your website.
Pursue Ongoing Engagement With Your Audience
Would you continue trying to contact someone who doesn't return your messages?
Of course not.
For this reason, users won't follow or interact with you on social media if they get nothing in return.
Hence, ensure you actively engage with your audience so your social media accounts feel more like an online community.
So, reply to comments quickly, even if you have to designate an employee to monitor your social media accounts several times daily.
Similarly, you can answer questions in posts and show appreciation for your followers and customers by thanking them and sharing user-generated content.
In Conclusion
As shown above, engaging with your followers increases your social media presence and fosters customer relationships.
Again, following the tips above will not only help your business get more likes and follows than ever before, but you'll also acquire more loyal customers!
Start now!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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