Voice search usage is steadily increasing due to the recent advancement of technology.
That means there is tremendous room for growth.
With this in mind, over half of all consumers are currently using voice search, and this number continues to grow.
Moreover, most voice searches take place on mobile devices due to ease of use and accuracy of the search results.
Considering the above, we'll quickly look at voice search in this post and cover six insights you should know.
Let's get going.
1. What Exactly is Voice Search?
Voice search is much like text search, except the person searching for information uses their voice and a voice assistant-enabled device to ask questions they want answers to.
2. Who Uses Voice Search?
Users seeking products and services that are local to them are likely to use voice search.
For example, a typical search might be "Sushi near me" for a user looking to have dinner at a sushi restaurant now.
It is essential to remember that people conducting voice searches are often ready to make immediate purchases.
3. How Do Users Conduct a Voice Search?
Most people conduct voice searches using smartphones and other virtual assistant-enabled technology like Amazon Alexa, Google Assistant, and Siri.
That is to say, they turn on their device and ask their questions accordingly.
For example, with Google on an Android smartphone, the user can say, "Okay, Google" or "Hey, Google" before asking the question.
4. Why Do People Use Voice Search?
People use voice search primarily because of its simplicity and convenience.
And again, they are more likely to use voice search on mobile devices.
Perhaps they find it more challenging to type search information on smaller screens.
Be that as it may, voice search for desktop PCs is growing, too.
With this in mind, desktop voice search sometimes yields fewer but better results.
5. Can You Monetize Voice Search?
You can optimize your PPC campaigns for voice search by paying for voice-centric ads using Google Ads.
Thus, you can monetize voice search just like text-based pay-per-click ads.
Also, voice search technology will continue to improve.
6. Primary Trigger Keywords for Voice Search
The primary trigger words for voice search include "how," "what," "best," and "where."
In addition, combining these trigger words with "near me" or "hey Google" and designing your content to fit those parameters will help your content appear in more voice search results.
In Conclusion
Given the above points, it is crucial to remember that voice search usage will continue to grow.
But it hasn't taken over the market yet.
Consequently, you have sufficient time to get on board and enhance your voice search SEO capabilities by creating voice-searchable content that answers the questions your audience is asking.
So don't delay.
Start implementing voice search capabilities in your business marketing campaigns today.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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