Birthday marketing offers a unique way to delight customers while boosting profits for your local business.
Considering this, birthday marketing campaigns deliver an opportunity to celebrate a customer, employee, or even an owner's birthday by offering exclusive deals.
But, how do you get those birthday deals into the right hands?
With the above in mind, this post will present the top 10 birthday marketing tips local business owners can employ to help create personalized and memorable customer experiences.
Let's get started.
1. Deliver a Personalized Birthday Message
Recognizing customers with a personalized birthday announcement and gift will make them feel valued.
For example, you can review a customer's order history to determine products and services they prefer.
2. Carefully Select Gifts
Gift giving is an excellent option since it benefits the customer, not the business.
Again, choose your gifts carefully to help ensure your customers will receive something they like.
3. Offer Birthday Coupons
Everybody loves a money-saving coupon.
Hence, offer your customers a birthday coupon they can redeem at your business or a popular store/marketplace.
Similarly, you could offer coupons that discount 50% off their next purchase for customers who frequently purchase specific items.
4. Conduct a Business Birthday Sale
Hosting a sale is a fantastic option for celebrating your business's birthday.
Not only do customers LOVE sales, but your business will also receive a revenue spike.
5. Run Birthday Competitions and Giveaways
Birthday competitions and giveaways are another fun way to celebrate business anniversaries.
With this in mind, examples include offering the chance to win a product bundle, a free month of services, or special discounts.
To be sure, competitions and giveaways generate a lot of excitement, attract new customers, and encourage repeat purchases from existing ones.
6. Send a Birthday Card
Sending your customers a birthday card can help ensure your message stands out.
Accordingly, having your team write a personalized message, sign it, and then send it off is a thoughtful touch that your customers will appreciate.
And, it's something few other local businesses, including your competitors, will take the time to do.
Additionally, you could top it off by offering them a discount or gift the next time they pop into your store.
7. Encourage Customers to Visit You on Their Birthday
Sending out personalized messages can prove tricky if you have a lot of customers.
Therefore, a practical alternative is having customers visit your local business on their birthday.
Accordingly, you can let customers know they can enter the store or receive an online discount by entering a unique code on their birthday.
Considering this, allowing them to claim an online discount is risky and can lead to abuse if people falsely claim it is their birthday.
Thus, you can ask for an ID that verifies their date of birth when offering in-store-only discounts.
8. Exhibit Random Acts of Kindness
Carrying out random acts of kindness to celebrate birthdays shows that your local business values all community stakeholders.
9. Have Your Team Record a Video Message
Recording a video message can help customers feel extra special and valued on their birthday.
After all, happy customers are loyal customers.
It can also serve as a way of differentiating your business.
10. Hosting a Birthday Event
Finally, you can go all out by hosting a birthday event that customers can attend.
For example, you can throw an in-store birthday party where customers can enjoy snacks and refreshments while shopping.
Or, you could run a birthday sale and transform the store with balloons and birthday-themed decorations.
In Conclusion
In the final analysis, implementing the above ten birthday marketing tips
can help increase customer engagement and the likelihood of them returning for more on their special day.
However, it is essential to remember to follow appropriate data privacy regulations when collecting customer birthday information.
So what are you waiting for?
Raise a glass to the power of birthday marketing and start celebrating birthdays today!
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
