Email marketing is among the most effective and cost-efficient ways to reach and build relationships with your target audience.
Nonetheless, achieving meaningful results from your email marketing campaigns takes time and effort and can prove challenging.
That is to say, failure to connect with your audience will likely result in your emails ending up in the spam folder or a wave of unsubscribes.
Given these points, in this post, you'll discover six tips to help connect with your audience through email.
Let's get started.
1. Focus on the Email Subject Line
Email subject lines are critical.
By all means, people receive tons of emails daily, and going through them is often time-consuming.
Hence, people typically skim over email subject lines before deciding whether or not to open them.
Accordingly, the email subject line will determine whether it gets opened or sent directly to the trash or spam folders.
Thus, it is best practice to write brief subject lines that let recipients know what to expect in the email and why they should read it.
Fortunately, information on crafting compelling email subject lines is readily available online.
2. Identify Your Target Audience
You must understand your target audience to achieve significant results from your email marketing efforts.
Who are you emailing, and what are their most pressing needs and concerns?
Above all, building a customer persona or avatar can help you understand what makes them tick.
To emphasize, the better you know your audience, the better your email deliverability and conversions.
3. Ensure That You Personalize Your Emails
Nobody likes receiving generic, irrelevant emails.
Instead, a successful email marketing strategy requires sending personalized emails that show your audience that you appreciate them and that they aren't just a number on a list.
At the very least, use the customer's name at the start of the email.
4. Open With a Story
Storytelling is an essential marketing component that stimulates imagination and increases engagement.
However, readers will quickly lose interest if your story isn't short and relevant.
5. Employ Email List Segmentation
Email segmentation offers a way of personalizing your emails and delivering better-targeted offers by splitting list subscribers into categories.
For example, one list segment could contain prospects, while another could include existing customers.
You can also segment your list based on the specific products and services that interest your subscribers.
Regardless, email list segmenting is a surefire way to boost engagement and fine-tune your marketing strategy.
6. Be Sure to Include a Call to Action
Your emails should always include a single call to action that guides your audience and subscribers through your sales funnel.
What is the primary goal of the email?
Are you encouraging your subscribers to buy something, or are you trying to get them to learn more about your business and brand?
By all means, identify the primary purpose of the email and then make sure to include an appropriate call to action at the end.
Fortunately, you can quickly learn how to craft a compelling call to action by looking at examples online.
In Conclusion
Given the points above, using email to connect with your audience can prove difficult.
Nonetheless, following the steps above should help improve click-through and conversion rates for your small business email marketing campaigns.
Additionally, by understanding and applying the six fundamental steps listed above, you can ensure that your emails connect successfully with your subscribers and target audience.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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