Local businesses have numerous options when choosing social media platforms to market their products and services.
With this in mind, platforms like Facebook, Instagram, and TikTok have revolutionized marketing opportunities for businesses across various sectors and industries.
However, as a local business owner, you shouldn't overlook Pinterest since it may offer unique opportunities to expand your reach and grow your brand.
That is to say, some business types are more likely to achieve success than others.
Considering the above, in this post, we'll cover the types of local businesses that work well for Pinterest marketing and offer tips to help you maximize your use of this platform.
Let's begin.
Types of Businesses That Work Well for Pinterest Marketing
Business types that can benefit the most from marketing on Pinterest include:
- Beauty brands
- Arts and crafts
- Food brands
- Coaches
- Furniture brands
First, understanding that Pinterest is both a search engine and a social media platform is crucial.
Notably, users visit the site to search for new ideas and inspiration.
Consequently, as a local business owner, you should share photos and videos that feature your offers and link to your long-form blog or vlog content.
With the above in mind, creative-type businesses excel on Pinterest, though retail companies sometimes find success as well.
Pinterest Marketing Benefits
Here's a quick look at some of the primary benefits of utilizing Pinterest over other social media sites when marketing your local business.
Exposure to a unique audience – Pinterest has many users that don't use other social media sites, such as Facebook or LinkedIn.
Therefore, you can likely tap into a large audience and web traffic you can't access elsewhere.
Keep up with emerging trends – People use Pinterest to post and discover ideas and the latest designs and styles of products they love.
By all means, knowing this can help you determine categories to follow and ultimately attract more customers.
Above all, staying on top of emerging trends is necessary for running a successful local business.
Build brand authority from organic search traffic – Posting regularly on Pinterest can help you build authority and trust while making you the go-to brand in your niche.
Additionally, you can earn significant free, organic traffic that often exceeds anything available on alternative platforms.
Promoted pins and paid ads – Like other social media platforms, Pinterest allows you to run paid advertising campaigns and promotional pins that reach new and expanded audiences.
Tips for Utilizing Pinterest Marketing
When using Pinterest to market your local business, there are a few helpful tips to follow, including:
- Post captivating content
- Experiment with different pin formats
- Ensure a well-optimized profile
- Include seasonal content
- Assure your pins are properly optimized
Standing apart from the competition and the millions of daily pins on the platform requires that you craft excellent content.
Additionally, you should experiment by testing different pin formats.
For example, you can post video pins that entice people to shop through your store alongside carousel-style pins to help you discover what works and doesn't.
Moreover, you can optimize your profile and pins by including relevant keywords to help prospects find your business.
Also, you can create rich pins that highlight updates and new content on your website.
In Conclusion
As shown above, Pinterest is an invaluable tool for local businesses looking to reach and engage new prospects and expand their target audience.
However, successfully marketing on Pinterest requires time and effort and has a relatively steep learning curve.
Regardless, the rewards are well worth it.
Thus, it's time to take advantage of this powerful marketing platform and promote your business creatively and engagingly.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
