Local businesses have numerous options when marketing their products and services on social media platforms while trying to outpace the competition.
Moreover, while Facebook and Instagram are among the most popular, sites like Pinterest are often overlooked.
Yet, Pinterest offers multiple additional but unique benefits.
With this in mind, while almost all types of businesses can benefit from this popular social network, some will find it more advantageous than others.
Here, you'll not only discover the types of local businesses that can profit most from Pinterest marketing strategies, but we'll also share valuable tips to help you maximize your use of this platform.
So get ready to take your local business to the next level with Pinterest marketing!
Which types of businesses use Pinterest?
Many businesses use Pinterest for marketing, as the platform has amassed an impressive 48 million users in just three years.
But, again, some companies will find it more lucrative and beneficial than others.
Notably, business types that can gain the most include:
- Beauty brands
- Arts and crafts
- Food brands
- Coaches
- Furniture brands
It is paramount to realize that the fundamental purpose of Pinterest is to share photos and videos that link to longer pieces of content, as most users go on the site to find inspiration.
Thus, it is primarily a place for creative-type businesses, though some retail companies have also found success on the platform.
The benefits of using Pinterest for marketing
Here's a look at some of the main benefits of utilizing Pinterest over other social media sites when marketing your local business.
Exposure to a vast audience
Pinterest has many users that don't use other sites, such as Facebook or LinkedIn; therefore, you'll expose your business to a large but relatively unique audience when you begin marketing on the platform.
Consequently, your business can potentially receive a significant boost in quality web traffic you otherwise would not have received.
New leads
The more people become aware of your products and services, the more new leads you will receive.
Of course, not all prospects will convert to customers; however, an increased number typically results in additional sales.
Keep up with emerging trends
People use Pinterest to post the latest designs and styles of products they love.
Knowing this can benefit your local business as it helps you determine categories worth following while helping your local business attract more customers.
With this in mind, it is crucial to remember that staying on top of emerging trends is necessary for running a successful local business.
Build brand authority
Posting regularly on Pinterest can help you build authority and trust while making you the go-to brand in your niche.
Correspondingly, developing consumer trust is crucial when running a successful local business.
Promoted pins and paid ads
Like other social media platforms, Pinterest allows you to run paid advertising campaigns and promotional pins that reach new and expanded audiences.
Top tips for utilizing Pinterest Marketing
When deciding to use Pinterest to market your business, there are a few helpful tips to follow, including:
- Posting captivating content
- Experimenting with different pin formats
- Ensuring a well-optimized profile
- Including seasonal content
- Assuring your pins are properly optimized
Posting highly captivating content is the most helpful tip.
Notably, standing out from the competition and millions of daily posts on the platform means ensuring your pins are compelling as possible.
Another helpful tip is to experiment with and test different pin formats.
For example, posting video pins that encourage people to shop through your store alongside captivating carousel-style pins with multiple images will help you soon discover what works and doesn't.
Moreover, you can optimize your profile and pins by including relevant keywords to help customers find your business while creating rich pins highlighting updates and new content on your website.
In conclusion
As shown above, Pinterest is an invaluable tool for local businesses looking to reach and expand their target audience.
Yet, it is essential to remember that there is much to learn when you begin using Pinterest to market your local business.
Again, many types of businesses can benefit from leveraging Pinterest, from arts and crafts to beauty and food brands.
Thus, it's time to take advantage of this powerful marketing platform and promote your business creatively and engagingly.
Talk Soon,
Tiase Niches
We implement creative, results-based digital marketing strategies for local business clients.
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