Local businesses must put forth significant effort to keep up with the ever-changing world of digital marketing.
Likewise, following the latest trends is necessary for an effective local business marketing strategy.
With this in mind, maintaining a presence on social media platforms such as Twitter, Instagram, and YouTube is essential for businesses to engage and communicate with prospects and customers.
Now TikTok is rapidly joining their ranks.
Notably, taking advantage of the latest TikTok craze allows you to add your brand personality and increases your chances of going viral, resulting in expanded reach.
Nonetheless, many local businesses wonder how to use this platform to help outpace the competition.
Below you'll discover five methods to utilize TikTok trends in your local business, take full advantage of the latest TikTok craze and become part of the online conversation.
1. Search for the latest challenges
The easiest way to utilize TikTok trends is by following existing challenges.
After all, the platform always features various viral challenges you can participate in to help market your local business.
Consequently, search for the latest challenges in your niche, as these are more likely to appeal to your audience and make your participation appear more authentic.
Also, searching for current events will help with inspiration.
Likewise, it is best to research hot topics on the platform and determine if any align with your business values.
For example, climate change is a hot topic that allows businesses to advertise sustainability.
You can also browse your "For You" section to identify current trends in your industry.
2. Offer a unique spin on the trend
Once you find a trend that you feel is perfect for your local business, it's time to offer your unique spin.
Ideally, you'll want to get your employees involved in the video; however, you could also enlist the help of an influencer if preferred.
Regardless, ensure you display your brand information in the video, and consider how to add your unique touch to the challenge.
3. Research what other brands are doing
When looking for inspiration, be sure to check out the competition.
That is to say, what challenges and trends are your competitors utilizing, and what benefits are they receiving?
It is paramount to realize that researching your competitors on TikTok can help you fine-tune your local business strategy while learning from your competitor's mistakes.
4. Identify up-and-coming trends
As well as joining in with existing trends, it can be beneficial to focus on up-and-coming trends, which are video challenges and topics that have the potential to go viral.
In reality, it can be challenging to find trends this way.
Nonetheless, it will offer a better potential return compared to existing trends because of decreased competition.
Moreover, your business can be among the first to adopt the upcoming trend.
With this in mind, creating an additional TikTok account is a great way to find upcoming trends.
However, you should avoid engaging with any posts on the other profile.
Instead, use it for the "For You" section, which shows content you wouldn't see on your main profile.
Again, look out for similar videos that could highlight an up-and-coming trend.
5. Create your challenge
Now that you know the types of challenges businesses participate in, it's time to take advantage of your knowledge and develop your challenge.
By all means, creating your challenge takes significant time and effort because you need to conduct extensive research while setting clear rules for the challenge.
In addition, you should remember that people will participate in the challenge you have created, so you must ensure it is safe.
With this in mind, try to develop a catch challenge name to increase the chances people will join.
In particular, setting hashtags for your challenge will make it easier to find and share.
In conclusion
Again, TikTok is a rapidly growing platform that offers many marketing opportunities for local businesses that take advantage of the latest TikTok craze and follow the latest trends.
With this in mind, your particular marketing strategy on TikTok will depend on the needs of your specific local business.
Regardless, take the plunge and start experimenting with TikTok today!
So, what are you waiting for?
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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