Implementing SMS text messaging into your marketing campaigns delivers unique benefits for small business owners and is crucial to a well-optimized digital strategy.
With this in mind, companies have utilized SMS marketing campaigns for over a decade.
Moreover, in an increasingly digital world, SMS text marketing campaigns can help drive consumer engagement and differentiate your brand from competitors.
Considering the above, in this post, we'll take a quick look at SMS text marketing and learn how it can help grow your small business.
What is SMS Marketing?
When done properly, SMS marketing is a permission-based text messaging service that sends customers promotional or transactional messages.
To emphasize, you must have consent before sending SMS marketing messages to recipients.
Fortunately, the sign-up process is simple and only requires texting or submitting an online form.
Accordingly, you can begin sending marketing messages after receiving permission.
Considering this, employing business texting platforms like Sakari can help you efficiently schedule messages alongside two-way chats between you and your list recipients.
What Are the Benefits of SMS Text Messaging?
Benefits of SMS marketing for small business owners include:
- Expanded reach
- Reduced marketing costs
- Instantly trackability
- More personalized service
- Increased marketing precision
Notably, SMS marketing is virtually unbeatable when attempting to reach a large customer base since most adults own smartphones and take them everywhere.
Moreover, SMS marketing is comparatively cheaper than other digital and traditional marketing channels.
Consequently, this allows you to reallocate your budget savings elsewhere.
Additionally, text messages are instantly trackable, which means you can verify how many people received, opened, and clicked on any links within them.
SMS marketing also delivers more personalized messages to customers by recognizing and addressing them directly.
Finally, SMS texts offer greater marketing precision by segmenting customers into targeted groups.
What Are the Potential Uses of an SMS Marketing List?
SMS texts can improve your small business marketing efforts by promoting your brand, gathering feedback, and improving customer service.
For example, you can quickly inform your SMS message list recipients about upcoming deals, new product launches, and exclusive discounts.
You can also send SMS text reminders and confirmation messages that include important information regarding delivery updates and possible changes to your service.
SMS marketing also features excellent deliverability, which means your message won't end up in the junk folder.
Why is an SMS Text Messaging List Essential?
As noted, SMS marketing allows you to segment and deliver targeted customer messages.
Again, you must receive permission to text recipients to comply with strict rules and regulations regarding customer contact.
It is crucial to remember that failure to comply with applicable laws could land your business in significant trouble.
In Conclusion
In the final analysis, building an SMS text messaging list is becoming necessary for running a thriving small business.
Correspondingly, SMS text marketing leverages the power of mobile marketing to reach and engage with customers on a more personal level.
Ultimately, this increases customer loyalty, turning one-time customers into lifelong advocates for your business.
So, if you haven't already, get started with SMS marketing today.
You will likely realize that it is an accessible marketing strategy every small business can employ to grow their revenue and expand their customer base.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
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