Social media platforms include billions of users and feature various tools for reaching and engaging with your target audience.
Consequently, setting up your local business for success on social media is paramount.
With this in mind, the banners at the top of your social media accounts act as digital billboards that can dramatically improve your ability to market your local business profile or page.
Notably, they offer a creative, visually stunning, and cost-efficient way to engage with prospects and customers.
Considering the above, in this post, you'll discover how social billboards can bring life to your brand and leave a lasting impression on your target audience.
Let's get started.
Social Billboards Defined
As mentioned, social billboards are featured headers promoting your brand on social media account pages and profiles.
Notably, social billboards function as a business card or advertisement for current offers and are the first thing visitors typically see when visiting your page.
In addition, social billboards, also known as cover photos, headers, or banners, help establish the tone for your page.
With this in mind, let's look at the numerous benefits social billboards can provide for your local business.
Social Billboards Strengthen Your Branding
Social billboards help bolster and increase awareness of your brand, which is central to successful marketing.
Consequently, a well-designed billboard illustrates professionalism and builds awareness of your offers.
Additionally, social billboards help promote brand continuity by utilizing the same branding and scent across all your digital assets.
Above all, this helps ensure prospects know they have reached the correct destination.
Growing Your Audience With Social Billboards
Properly designed social billboards can help grow your audience by linking to your website or online store.
Accordingly, visitors can click the banner to visit your website and find what they need quickly.
In addition, since social billboards help with brand awareness, you'll receive more word-of-mouth referrals, which can help grow your audience considerably.
Social Billboards Can Help Increase Conversations
As mentioned, well-designed social billboards exhibit professionalism, whereas a blank header hurts credibility and reflects poorly on your brand.
To emphasize, consumers prefer engaging with and purchasing from businesses that maintain consistent, premium branding alongside outstanding offers.
Hence, remember that social billboards can help significantly increase conversions when embedded with links to your website or specific product and service pages.
Creating Effective Billboards
Now that we have discussed social billboards and why they are essential for your local business, the simple steps below will show you how to create one and some best practices.
Use a Graphics Design Tool
Design tools like Canva or Snappa have diverse features to help ensure your social billboards stand out and are the easiest way to create them.
Choose the Correct Size for Each Platform
Social billboards must be a specific size for correct viewing on desktop and mobile devices.
However, each platform has unique size guidelines you'll need to follow to ensure your creative shows up correctly.
For example, the recommended size for Facebook cover images is 820 x 360 pixels.
Maintain Consistency With Your Branding
Ensuring your image and branding are consistent among your existing digital assets, such as your website and social media channels, will help deliver clarification and continuity that reassures your customers.
Nevertheless, regularly changing your social media billboards is advantageous since it encourages your followers to revisit your page frequently.
In Conclusion
As shown above, social billboards offer multiple advantages when marketing your local business on social media platforms.
That is to say, taking advantage of social billboards is a surefire way to increase visibility and exercise creativity that helps grow a successful brand.
So, follow the steps above to create and upload one your customers will love.
Hope this helps,
Erik
We implement creative, results-based digital and hybrid marketing strategies for local business clients.
You can visit our home page and view our service plan options by clicking the button below.
