Setting up your local business for success on social media is critical since social media platforms include billions of users and a range of tools to help you reach and engage with your ideal target audience.
With this in mind, the banners at the top of your social media accounts act as digital billboards and are essential when marketing your local business account or page.
Furthermore, they offer a creative, visually stunning, and cost-efficient way to engage with prospects and customers.
In this post, you'll find everything you need to know about social billboards, including how they can help bring your brand to life and leave a lasting impression on your target audience.
So what are you waiting for?
Let's start exploring the power of social billboards!
What are social billboards?
As mentioned, social media billboards are featured headers on social media account profiles.
Notably, whether it be a personal profile, a business account, or a business page – you can utilize the top or header to display a banner that features and promotes your brand.
Moreover, social billboards are essential as they are the first thing visitors typically see when visiting your page and function as a business card or advertisement for current offers.
In addition, social billboards, also known as cover photos, headers, or banners, help establish the tone for your page.
With this in mind, we will now look at the numerous benefits social billboards can provide for your business.
Strengthening your Branding
Social billboards help strengthen and increase awareness of your brand, which is a necessary component of successful marketing.
To be sure, a well-designed billboard depicts brand professionalism, promotes awareness of your product and service offers, and helps you connect with your customers.
Likewise, social billboards help foster brand continuity as utilizing the same branding and scent across all your digital assets ensures customers know they have reached the correct destination.
Grow your audience with social billboards
Properly designed social billboards can help grow your audience in numerous ways.
First, your banner can link to your website or online store.
At the same time, visitors can click the banner to visit your website while quickly finding what they need.
In addition, as billboards help with brand awareness, you'll receive more word-of-mouth referrals, which can help grow your audience considerably.
Increase conversations
Again, correctly designed social billboards exhibit professionalism, whereas a blank header hurts credibility and prevents those landing on your site from taking your company and brand seriously.
Correspondingly, branding and professionalism promote consumer trust.
Above all, consumers prefer engaging with and purchasing from businesses that maintain consistent, premium branding.
Yet, it is also crucial to realize that social billboards can help significantly increase conversions when embedded with links to your website or specific product and service pages.
How can you create effective social billboards?
Now that we have discussed social billboards and established why they are essential for your business, it's time to learn how to create one properly by following the simple steps below.
Use a design tool
The easiest way to create effective billboards is by using design tools such as Canva or Snappa that maintain diverse features to help ensure your social billboards stand out.
Make sure it’s the right size
Social billboards must be a specific size for correct viewing on desktop and mobile devices; however, each platform has unique size guidelines you'll need to follow.
For example, the recommended size for Facebook cover images is 820 x 312 pixels.
By all means, follow the guidelines to ensure your creative shows up correctly.
Be consistent with your branding
Ensuring your image and branding are consistent among your existing digital assets, such as your website and social media channels, will help deliver clarification and continuity that reassures your customers.
Yet, regularly changing your social media billboards is advantageous as it encourages your followers to revisit your page frequently.
In conclusion
As shown above, social billboards offer multiple advantages for local businesses and are essential in any marketing campaign.
Moreover, taking advantage of social billboards is a surefire way to increase visibility, exercise creativity, build relationships, and grow a successful brand.
Therefore, follow the steps above to create and upload one your customers will love.
Talk Soon,
Erik
We implement creative, results-based digital marketing strategies for local business clients.
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